Who's your BBF (Best Brand Friend)?

I met a friend recently at Starbucks for a quick 30-minute reprieve before our day got too busy and vanished before our eyes. As mothers and entrepreneurs, we had already decided via text that our coffee together could only be 30-minutes maximum. We both had subsequent appointments/responsibilities. I arrived little early, so I texted my friend to ask what she might want since I was already in line (I should mention that we both have the Starbucks app on our phones). For whatever reason, we didn't connect; I got my order and found a table. 

My friend showed up and got in a very long line.  I started thinking about the Starbuck Experience. For me, it really begins before I arrive at the store.  I start thinking about what I want and really imagine it. I think about how that coffee product will positively enhance my mood/day/moment. Part of that experience is ordering in line. My friend and I had the option to pre-order using the app and just pick up, but neither of us used it. Even though we knew standing in line would eat up some our limited time together.

I was happy waiting for my friend to join me.  I waded in my thoughts about why I enjoy sipping my coffee in a white paper cup that has the green Starbucks emblem. I wondered, "Why wasn't I impatient, anxious or in a rush knowing that the 30 minutes were ticking down?" That is when I realized, I'm already enjoying valuable time with one of my BBF's (Best Brand Friends) and her name is Starbucks.


Sonya Ruff Jarvis, is the Managing Member of Jarvis Consultants and Founder of the eRetailer Summit. Sonya has extensive experience in creating original innovative solutions to overcome major business challenges.  Sonya has spent most of her career visiting headquarters across global industries and has built strong business relationships across diverse brands. 

Sonya has a M.B.A. in Marketing. She is married and has a daughter and they live in  Fairfield County Connecticut.