Is Ghosting the New, “No”? A Mini Case Study: Leadership in the Little Moments

Sadie helping me do some phone follow-ups!

One of the things I have learned in over 30 years of business is that follow-up matters. In fact, on average, it takes about six touches, emails, calls, or messages to get a response. Persistence pays off, and more often than not, the CEOs, founders, and business owners I reach out to actually appreciate the persistence. Some even tell me, “Thank you for staying with it. I’m so glad you did.”

 But not everyone sees it that way.

Recently, I had a situation with a very successful business owner who had initially committed to participating in a project I was leading. He gave me the details I needed, confirmed his interest, and then…silence. Total ghosting. Not even a “boo.”

Now, I did not take it personally. I know life and business get busy. So, I kept my cadence. I followed up, stayed professional, and left the door open for him to re-engage. One day, he actually picked up my call. I identified myself as always calm, polite, professional and he immediately hung up.

Really?

That moment gave me pause, not because it hurt my feelings (it didn’t—I’ve got thick skin), but because of what it said about professionalism and respect. Business is built on relationships, and relationships require acknowledgment, even if the answer is “no.”

I immediately thought of at least five better ways he could have handled it: 

1. Simply respond with “no.” It’s short, respectful, and closes the loop.

2. Say “not now.” Timing isn’t always right. That’s fair.

3. Offer a brief explanation. A sentence is enough: “We’re focused elsewhere this quarter.”

4. Delegate. Hand it off to a colleague or assistant if you don’t have time.

5. Express appreciation even if you decline. A simple “thank you, but we’ll pass” goes a long way.

 Any one of those options would have shown respect, professionalism, and leadership. Hanging up on me? That is not it.

Here is the bigger point: following up is part of business. Ignoring people or hanging up on them does not make anyone look good. Leaders know how to communicate even when they are not interested. His activity in that second certainly showed me the type of leader he is and perhaps I had a quick glimpse into how he treats his team too.

I kept my composure and moved on, because that’s what professionals do. But the experience reminded me of something important: how we handle “no” moments says as much about us as how we handle “yes” moments.

So, the next time you find yourself on the receiving end of a follow-up that you requested but are no longer interested, try one of those five options. You will maintain your credibility, strengthen your reputation, and maybe even leave the door open for future opportunities.

Because at the end of the day, hanging up on a follow up you requested just is not cool. Respect is. Leadership in the little moments matter!

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in North Carolina with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

What are you gearing up for in this new season?

There is something about the end of August that always feels like standing on the edge of a new beginning.

September has this quiet power. It is not officially a new year, but it feels like one. I have always felt that the back-to-school energy, the earlier sunsets, or the sudden craving for routine after a long, hot summer signals for me the start of a new year, a new beginning. Whatever it is, September signals a reset. A shift. A chance to refocus. Sonya’s Blog previously covered this thought. Read it here.

So, the question I am asking is: what are you gearing up for?

This time of year, is the perfect moment to pause, regroup, and revisit the goals we set at the start of the year. It is a second wind. A built-in opportunity to recalibrate before the calendar flips to Q4.

As an entrepreneur and business owner, this season always reminds me to get clear on three things:

1. Goals – How am I tracking on the big-picture outcomes that I still want to achieve this year?

2. Objectives – What are some of the smaller wins or benchmarks I can achieve that will help me move closer to my goals?

3. Targets – What action steps need to be taken to make those objectives real?

But here is the twist: I am not just thinking about what I want to accomplish. I am also thinking about what I want to do differently. Because starting a new season is not just about restarting old habits. It is about refreshing your mindset, your approach, and your energy.

So, I am asking myself and you:

• What worked well so far this year?

• What was a burn-out or distraction?

• What do I want more of? What do I need to release?

Maybe for you, that means finally launching that idea you have been sitting on. Or scaling back on things that no longer align with where you are going. Maybe it means waking up earlier. Delegating more. Saying no with confidence. Saying yes with intention.

Whatever it looks like, September is a new season.

It is not about perfection it is about purpose. It is about making small, intentional changes that create momentum as we enter the final stretch of the year.

For me, that means getting sharper with my time. Tightening my priorities. Being honest about where I am pouring my energy and who I am showing up for. It means staying committed to the vision I set at the beginning of the year while giving myself permission to evolve.

Whether you are running a business, juggling a side hustle, raising a family, or simply trying to stay centered, this season is your invitation to realign with what matters most.

So I will ask again: What are you gearing up for?

A new project? A renewed mindset? A finish-strong attitude?

Whatever it is let September be your unofficial new year. Let it be the reminder you did not know you needed. Let it be the push to go after your version of success with clarity and confidence. So, get ready to gear up for the new season!

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in North Carolina with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

Are you lucky?

People often say, “You’re so lucky,” and while I know they mean it as a compliment, I can’t help but smile and gently correct them. I am not lucky. I am stubborn. I am the kind of stubborn that does not let go of a goal just because it is taking longer than expected. I am the kind of stubborn that trusts my gut even when the room says otherwise. I have learned that the hard way to hold onto my instincts, to believe in my voice, and to see my own value even in spaces where others might not.

That kind of mindset is not luck. It is resilience. It is discipline. It is faith.

Yes, I work hard. I show up early, I stay late, I give everything I have whether I am working on a new project, helping a client solve a problem, or brainstorming what is next for my business. But even hard work only explains part of the story. The real answer to “how I do it” is not found in chance or luck. It is found in grace. I am blessed.

Blessed to run a business that aligns with my purpose. Jarvis Consultants was never about just paying the bills. It was about building something meaningful that supports small and mid-size businesses, lifts entrepreneurs, and creates space for innovation, strategy, and real growth. That did not happen by luck. It happened because I followed the pull in my heart, surrounded myself with people who kept me focused, and leaned on faith when fear tried to creep in.

I am also blessed with family and friends who keep me grounded. They remind me of who I am when the noise of the world gets too loud. They remind me that success does not have to mean sacrificing joy, and that I do not have to do it all alone. My circle is filled with encouragers, truth-tellers, and ride-or-dies and they are one of the biggest reasons I keep going. That kind of support is not lucky either. It is intentional. I nurture those relationships, I give just as much as I receive, and I choose connection over comparison every single time.

So no, I do not believe in luck not when it comes to why I have made it this far. I believe in showing up even when it is hard. I believe in trusting myself when others don’t. I believe in choosing the path that is aligned with who I am, even if it is not the easiest one. And I believe that when you are walking in your purpose, God meets you with just enough light to take the next step even when the path ahead is not clear.

If you think I am lucky, thank you. But know that underneath what looks like luck is a whole lot of heart, hustle, and blessings that I never take for granted.

And if you are out there building something of your own, let this be your reminder: you don’t need luck. You just need faith, focus, and the fire to keep going. If you need support, please reach out to me at sonya@jarvisconsultants.com and we can focus on building you an intentional plan that helps you achieve your goals!

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

Soft Skills Nobody Talks About…Until It's Too Late

I recently went through a major life event. It was one that was joyful, meaningful, and something I had been dreaming of for a long time. From the outside, it surely looked like a long-time dream accomplished; and it is! Yet, behind the scenes it was also incredibly stressful.

The truth is, even the most beautiful milestones can be exhausting. Planning, managing emotions and not just mine but everyone else’s too while trying to hold everything together is hard. The toughest part was making sure that I was still present in each and every moment. That takes a lot out of a person if you let it.

And as I reflected on it all, I realized something: what truly carried me through was not strategy, structure, or technical expertise it was what many call soft skills. I talk about these skills a lot especially to my daughter and mentees because these are the skills that will help you rise above any challenge!

You know, the skills that rarely make headlines or resumes: perseverance, determination, and resiliency.

We talk so much about results and output, but not enough about what it takes internally to get there. Soft skills are often dismissed as “nice to have,” but when life throws you a curveball or even a confetti-filled whirlwind these are the traits that keep you standing.

As an entrepreneur, I have come to rely on these qualities daily. This recent life event that I went through reminded me just how vital they are in every part of life, not just in business.

According to the U.S. Census Bureau and the Bureau of Labor Statistics, more than 10% of the American workforce are self-employed entrepreneurs. That number is even higher when you include those who run side hustles or contract-based work. We are a growing part of the economic engine but we are still not the majority.

Which means, when life happens whether it is a joyful milestone or a heartbreaking setback many people have not had to flex the muscles that entrepreneurship forces you to build adapting on the fly, managing stress without a playbook, staying focused on the end goal even when the path is full of unexpected turns.

Entrepreneurs live in that space every single day. So when real life calls for stamina and strength beyond the usual toolkit, those of us who have built something from scratch tend to lean in with a unique kind of resilience.

But this is not just about business. It is about life. We all face moments that test us whether it is launching a company, managing a family, moving across states, or navigating health challenges. What I have learned is that those soft skills the ones no one applauds until things go sideways are what really shape the outcome.

So, if you are in a season of stress even if it is stress wrapped in achieving a dream give yourself credit for showing up. Lean into the perseverance that has gotten you this far. Trust your gut. Do not underestimate the power of your soft skills.

Because sometimes, what gets you through is not just grit or planning. It is the unshakeable belief that you can figure it out and use resilience to keep going until you do! If you need help in figuring out your challenge, please feel free to reach out to me at sonya@jarvisconsultants.com.

About Sonya Ruff Jarvis
Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, a strategy and marketing firm she founded in 2013. With over 30 years invested in business strategy, marketing, and relationship development with most of it as a corporate executive. Sonya now partners with small to mid-size companies to create solutions grounded in their real-world challenges. Her work is driven by listening to the client’s perspective, then building tailored programs, processes, and content that drive measurable results. She works closely with senior leaders and is known for forging meaningful connections that move businesses forward. Sonya holds her MBA in Marketing from New York Institute of Technology and a BA in Communications from Hiram College. Now based in North Carolina, Sonya and her husband are enjoying life as new empty nesters while cheering on their daughter in college.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

Are you showing up for family, friends and neighbors like they are your clients?

May kicks off a month filled with milestones like graduations, weddings, first communions, and other life events that bring people together to celebrate growth, love, and new beginnings. As solopreneurs, we are often deeply committed to our businesses and the customers who we serve, tirelessly. But in the midst of our entrepreneurial drive, it is critical to remember the importance of showing up for the people who matter most in our lives: our family, friends, and neighbors.

While our businesses may be our passion and livelihood, our relationships with loved ones are what truly sustain and keep us sane! The people closest to us give us emotional support and encouragement that help us through the challenges of entrepreneurship. In May, as we celebrate key moments in the lives of people who are import to us, it is essential to make time for these events, whether it is a graduation ceremony, a wedding reception, or a quiet family gathering. These times mark special moments that go beyond work, reminding us of the importance of connection, love, and shared experiences that create memories.

It is easy to get caught up in the demands of running a business, believe me I know but showing up for these personal events is an investment in our well-being and relationships. Attending these celebrations not only shows our loved ones that we care, but it also reinforces our place in the community, allowing us to build stronger bonds with those around us. Whether it is offering support to a newlywed couple or congratulating a graduate, these moments enrich our lives and can even inspire us to approach our business with a renewed energy.

As solopreneurs, sometimes we feel obligated to be constantly “on” for our customers, but it is equally important to be present for the people who’ve supported us on our journey. Taking time away from work to engage in these meaningful life events not only helps us maintain a sense of balance but also fosters a sense of gratitude and appreciation for the relationships that are our foundation to our happiness and success.

My cousin always says “you are not your job” and he is so right. So, as summer rolls in and the celebrations start, remember that life is not just about what we do in business, but about how we show up for the people who matter most. Take the time to celebrate with them, I know that I will because my daughter will graduate high school at the end of the month and will be off to college in the fall. I plan to celebrate with her, family and friends like it is 1999 :)!

Stop, take the time and show up for family, friends and neighbors like you do for your clients. I am confident that it will help all of us find that balance between work and life making both aspects richer and more rewarding!

Do you need help finding a work and life balance? Let’s talk…

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, DEI, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in Connecticut with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

Mindful Entrepreneurship: Celebrating Mental Health Awareness Month!

Running your own business can be one of the most rewarding experiences, but it also comes with unique challenges that can take a toll on your mental health. As entrepreneurs, we often pour everything into our work including our time, energy, and emotions sometimes at the expense of our well-being. First, let me say that I certainly don’t have it all figured out; but, since this is Mental Health Awareness Month, it’s the perfect time to discuss how to balance the demands of business ownership while prioritizing mental health. Recognizing the mental health challenges of entrepreneurship is a start. Awareness is key!

Entrepreneurship is exciting, but it can also be overwhelming. The pressure to succeed, financial stress, and the unpredictability of business can lead to anxiety, burnout, and even depression. Let’s face it when you’re the boss, the work never truly stops. It’s easy to let business consume every aspect of your life; and whether you’re starting out or scaling up, financial concerns can cause significant anxiety. 

While I spend a lot of time on the phone, I confess that I lack daily social interaction and support sometimes it’s just nice to brainstorm with a colleague. I miss that; so, I joined two networking groups to help me feel connected. It’s fine to feel these emotions and acknowledge your reality as a solopreneur or entrepreneur. Honestly, acknowledgement is the first step toward managing these types of mental health challenges. 

Overcoming some of these challenges for me has taken some intentionality on my part. I set boundaries because it’s tempting to work around the clock. However, setting clear boundaries between work and personal time is critical for you and your family and friends. I literally schedule in my calendar downtime, and please don’t feel guilty for stepping away from your business. Taking time off doesn’t mean you’re neglecting your work. It just means you’re ensuring you have the energy to go the distance. 

I ask for help. Trying to do everything yourself will only lead to burnout. If possible, delegate tasks or outsource aspects of your business that drain your energy. For me that meant hiring a virtual assistant, using really effective apps to help me run my business; and, sometimes I lean on my powerful network on friends when I’m stuck. They always make a huge difference. Asking for help is not a weakness, it’s smart.

Also, focus on self-care and not just only during Self-Care Awareness month! It’s a necessity for entrepreneurs. Whether it’s exercise, meditation, journaling, or simply stepping outside for fresh air, prioritize activities that help you recharge. A spa service always helps me regain a healthy mind and body which directly impacts how effectively I can run my business and, honestly, my household. 

Mental health is just as important as physical health, and professional support can provide the tools you need to manage stress effectively.  Many entrepreneurs measure success by revenue, growth, and achievements. While these are important, true success also means maintaining well-being, happiness, and a fulfilling life outside of work. Mental health and business success should both be prioritized because ultimately that is when you create a sustainable and fulfilling entrepreneurial journey. 

This Mental Health Awareness Month, take a step back and assess your well-being. Running a business is a marathon, not a sprint, and taking care of yourself is the best investment you can make. If you need help to coach you through your priorities, please email me and we can talk about your challenges. Now, please do something for you today that you miss doing! Cheers to Mental Health Awareness Month!

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, DEI, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in Connecticut with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Contact sonya@jarvisconsultants.com

Spring Ahead: Preparing Your Small Business for Q2

Image Credit: Jarvis Consultants, LLC - lobby of AKA Hotel in Alexandria, VA

As the days get longer and the clocks spring forward, for me it is a great time to pause and reflect on Q1 business.  This helps to prepare for Q2. The shift to daylight saving time symbolizes sunshine, more energy and longer days.  For my business that translates into growth, renewal, and fresh starts. It is positive momentum to enter the second calendar phase of the year.

As a small business owner, this gives me a great chance to see if my goals are on track.  Am I moving forward according to plan? Do I need to pivot? What is working or more importantly what isn’t working? Are my goals realistic?

Spring brings a shift in my attitude and behavior and I believe most people are looking forward to warmer weather, and depending on the industry, may be more inclined to make certain types of purchases or book specific services now.  If you are like me and offer services for the business-to-business industry, executives have a better idea of where their companies are heading now, that the first quarter is behind them.  This is perfect timing to connect with both new and old customers.

Every quarter, I take valuable time because it’s worth it to evaluate and optimize my business processes; especially with software and apps.  Are they really helping my business?  Should I consider investing in software or apps that are more effective, efficient and perhaps less costly?

For me, spring is all about renewal, and for small businesses, the start of Q2 presents a chance to reset and prepare for the next quarter. So, stop, take the time to reevaluate your goals, and review your processes.  This will help to set your business up for success in the months ahead.

Welcome the sunshine, the longer days and the renewed energy of the season, and use this time to breathe new life into your business! If you need help in developing your business, marketing or event strategy, please give me a call and let’s talk. Good luck!

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, DEI, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in Connecticut with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Contact sonya@jarvisconsultants.com

Don’t Give Up on Your New Year’s Resolutions/Goals – Dig In!

Image Credit: Jarvis Consultants, LLC.

If you are anything like me, I spent some time reflecting on the good, the bad and the ugly of 2024 and made plans on expanding on the good; changing the bad and getting rid of the ugly in 2025.

Now, it is February and achieving some of these things are hard. This year, I vowed that I would not give up on my New Year’s resolutions/goals. Forbes says that 80% of people ditch their New Year’s resolutions by February.  Sonya’s Blog addressed this issue years ago and it is still true.  You can read it here.

This year, I am going to dig in and use some of that perseverance, resiliency and grit that I am always coaching others on. Here’s what I am doing to Dig In. If you need support, join me to stay on track.  I think about:

WHY was this my goal in the first place? Reconnecting to my why always forces focus and gets me re-motivated!

Make It Simple by breaking it down into small steps. Nothing is perfect.  Focus on persistence and progress; not perfection.

Pivot if it is not working, adjust it! Flexibility shows resilience, not failure.

Accept Help by sharing your goals with friends or join a support group. Accountability and encouragement can keep you going! I know it does for me!

Track Progress it isn’t a plan unless you have measurements in place to see how you’re doing!

Give yourself Grace because change takes time. Treat setbacks as learnings, not reasons to beat yourself up.

Visualize Success because it helps to make it feel real and builds your confidence that you can achieve your new goals and the rewards that came along with them!

A New Year brings hope to all of us.  New Year’s resolutions/goals can be challenging to achieve but if it were easy everyone will make and stick with them.  Think about the rewards you will receive especially if it is a peace of mind. Dig in, don’t give up, and keep moving forward. We’ve got this!

Dig In, don't give up!

〰️

Dig In, don't give up! 〰️

Sonya Ruff Jarvis is the Managing Member of Jarvis Consultants, LLC, bringing 30+ years of expertise in strategic development, marketing, event management, DEI, executive coaching, and board advisement for Fortune 500 companies and nonprofits. She is recognized for creating innovative business solutions, including a customer engagement program adopted globally to enhance attendance, exhibitor satisfaction, and loyalty at tradeshows. A four-time author, her works include Mindful Minutes: A Marketer's Journey Through Business. She holds an MBA from New York Institute of Technology and a BA from Hiram College, with international studies in Rome. Sonya resides in Connecticut with her husband and daughter.

WAYS TO WORK WITH JARVIS CONSULTANTS!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Contact sonya@jarvisconsultants.com

It's a New Year - Are you thinking about making the leap from employee to entrepreneur? Here are 10 Tips!

Developed and Presented by Jarvis Consultants, LLC.

I recently developed and conducted a free webinar entitled Making the Leap Employee to Entrepreneur 10 Tips hosted by Brian Sherwood at Network In Action (NIA). It’s based on my experience, journey and some of the challenges that I had to overcome when I established Jarvis Consultants. With that said, I would like to share 10 tips. Here are my topline thoughts that you might want to consider when making the transition from employee to entrepreneur.

10 Tips for Making the Leap from Employee to Entrepreneur

Transitioning from employee to entrepreneur is an exciting yet challenging journey. These 10 tips can help you confidently navigate the process:

1. Believe in Yourself: If you don’t believe you can do it, no one else will.

2. Create a Plan: Develop a roadmap of strategies, and milestones by writing it down or typing it out.

3. Be Specific: Define your goals and be clear on what you want to achieve and how.

4. Figure Out Finances: Understand your financial needs, I mean really understand it! Be realistic create a budget, and secure the necessary resources.

5. Seek & Secure Support: Build a support system of mentors, advisors, friends, and family to guide and encourage you.

6. Make it Real: Take real steps, such as registering your business or launching a prototype, to bring your vision to life.

7. Determine Complementary Skills Needed: Identify skills that you will need and fill them, through hiring, learning, or partnerships.

8. Start Building Your Brand: Establish your brand identity, voice, and presence online and offline.

9. Tap Into Your Network: Lean on your connections for advice, partnerships, and opportunities.

10. Take Action: Don’t wait for the perfect moment. You will make mistakes, learn from them and keep moving.

The leap to entrepreneurship requires courage, clarity, and commitment. With these tips, you can turn your dream into reality and take charge of your future. If you are thinking about it and you’re not sure or you want to take the leap and you need help getting started please feel free to reach out. We can talk about it!

Wishing you the best in 2025!

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Prep Your Business for the New Year, new start – 5 Tips

It’s December the last month of the year and for most solopreneurs and small business owners it definitely sneaks up on us.  As the year draws to a close, it’s the perfect time to clean- up and declutter your office but also your operations.  It doesn’t matter if you're a solopreneur or managing a small business, here are  5 tips to help you close out the year and set the stage for a new start.

 #1 Thank Your Customers!

End of the year is a great time to thank your customers.  Whether a personalized thank you note, a gift or an animated email it is important to let customers know that you appreciate their business.  These simple gestures can help solidify strong relationships and set the stage for continued success in the year to come.

 #2 Wrap Up the Financial Year!

One of the most crucial end-of-year tasks is to get your business finances in order. Ensure that your accounting is up to date, and review your balance sheets, income statements, and cash flow reports. Double-check that all invoices have been sent and payments have been received. This is also a great time to reconcile your bank accounts and credit card statements to avoid any discrepancies.  These steps are invaluable in getting ready for tax season.

 #3 Reflect and Make Adjustments!

Are there any areas where you feel you could improve? Identifying any gaps can help you set more realistic and specific goals for the upcoming year.  Write down clear, actionable objectives, both short-term and long-term. Make sure to break down these goals into manageable steps so that they are easier to track, measure and achieve.  This will give you a roadmap for the year ahead, making it easier to stay focused and motivated.

 Has anything changed over the year that might impact how you do business moving forward? Take time to make adjustments, identify new opportunities, and to prepare so that you are ready.

 #4 Look Ahead - Review Customers and Projects for the New Year!

Evaluate customer relationships and projects.  Reflecting on your relationships with clients and partners is critical in growing your business. Take the time to review any outstanding projects, contracts, or agreements. Are there any that need to be completed or followed up on before the New Year begins?

 #5 Start Fresh by Cleaning Up!

Get rid of software programs, apps and services you’re not using. Clean out your in-box; file emails that are important.  Evaluate your office needs. What needs re-stocked, thrown away or donated?  This will help ensure you start the New Year with a clean, efficient workspace.

By addressing these 5 tips —thanking your customers first and foremost; wrapping up your finances; making necessary adjustments; looking ahead; and cleaning up—you’ll be able to close out the year on a high note and enter the New Year with confidence and clarity.

Preparation now can save you time, reduce stress, and help you stay organized as you move into the New Year.  Good luck and as always Jarvis Consultants is here to help you.  We are only an email away.  Please feel to contact us at sonya@jarvisconsultants.com or check out our services on www.jarvisconsultants.com.  Happy, Healthy and Prosperous New Year!

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Are You Embracing Thanksgiving Every Day?

One of the best feelings of Thanksgiving is the feeling of love and community.  This is the one holiday that truly brings people together through gratitude. Whether it’s a big family dinner, a gathering of friends, or even a chance to extend kindness to those in need; the holiday fosters a sense of community. In a world that often feels divided, especially with the recent presidential campaign and elections here in the United States, the act of sharing a meal, donating food to the under-served and expressing gratitude can certainly bridge gaps and strengthen bonds with family, friends and neighbors.

In today’s world, it’s easy to become absorbed in the daily hustle. We’re often preoccupied with achieving more, buying more, and striving for the next milestone. Yet, Thanksgiving invites us to slow down and take a beat on our perspective, reminding us that gratitude is not just a fleeting emotion but a powerful practice that can enhance our lives in profound ways. In its essence, Thanksgiving is not just about the turkey, the stuffing, or even the pumpkin pie. It's about pausing amidst the busyness of life to recognize the things—big and small—that we are thankful for.

We should pause each and every day and practice being thankful.  This exercise of gratitude can—and should—extend far beyond the holiday season. Research shows that regularly practicing gratitude can have tangible benefits on both our mental and physical health. People who keep a gratitude journal or take time to reflect on what they are thankful for tend to experience lower levels of stress, better sleep, and an overall sense of well-being. Making gratitude a daily habit can have lasting effects on our relationships, our happiness, and our overall outlook on life. It’s not just about listing things we’re thankful for but actively nurturing a mindset that sees the good in people, situations, and circumstances, even in difficult times.  The act of being thankful helps shift our focus from what we lack to what we have, promoting contentment and a greater sense of happiness.

Life is full of challenges, but gratitude helps us navigate them with resilience. When we approach life with a sense of thankfulness, we open ourselves to seeing opportunities, finding joy in the present, and building deeper connections with others. 

 From my family to yours, Happy Thanksgiving, not just for the holiday but for each and every single day of the year!

Sharing my PINK Season during Breast Cancer Awareness Month

Over the years, I have posted about my Pink season (it lasted one full year). In recognition of #BreastCancerAwareness month, I am dusting off some archived posts from Sonya's Blog that focused on my personal and up-front experience with a breast cancer diagnosis, treatment, recovery and surviving. I continue to share my experience. Everyone has their own and unique experience as they walk through this journey.

My advice, this season is do your own breast exams, don't put off getting a mamogram, and know that the disease can affect you or anyone around you.  It doesn’t discriminate. And, for those of you who are more like me with dense breasts please get an ultrasound too.  The mamogram never showed the pea size cancer growing in my left breast but the ultrasound did.

It saved my life because it was caught early!

I am now able to share my story and give others hope. It was a season of my life that I will never forget. I was young and it helped to shape me into the mature woman that I am now. Sharing my journey with breast cancer some 24+ years ago which seems like a lifetime ago; yet, like yesterday at the same time.

Take a read through Sonya’s Blog of posts of my Pink season and please know if you or someone dear to you needs hope, it’s here, there and everywhere! You can make it to the other side of this diagnosis. I hope my story gives you some blessed assurance.

Healthy and Blindsided…

I was running for me…

October is breast cancer awareness month: My Breast Cancer Journey:  Post III

October is breast cancer awareness month: My Breast Cancer Journey: Post II

October is breast cancer awareness month: My Breast Cancer Journey Post

Walking with my friend on her journey…

Part I: Don’t do these 10 things when someone has breast cancer.

Part II:  Do these 10 things when someone has breast cancer

It certainly is a life event that I will never ever forget.  I am grateful and my prayer is that I show that each and every single day. And, if you have a Pink season consider sharing it because far too many of us are silent and we need to give others hope.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Are you authentic?

Ask yourself:  are you authentic or do you hide behind a veil?  If we are truly honest with ourselves, many of us would confess while we strive to be authentic often times it is easier to compartmentalize and hide behind a veil; especially since social media has opened up an opportunity to share one’s life.  Most people, including me, only post the good stuff.  It is difficult to share the hard stuff and because we primarily interact through social media and technology I believe that authenticity has become a very rare but an invaluable characteristic.

It does not matter whether it is in your business or personal life, being authentic means presenting yourself truthfully, embracing vulnerability, and matching your actions with your core values. A person who is authentic in life is more likely to be authentic in business and vice versa. It is the conscious decision to live with integrity, allowing your genuine self to guide decisions, relationships, and your overall journey.  It is my opinion that being a small business owner gives you more of an opportunity to be yourself, your business represents you and your core values.

Your authentic self allows you to build trust, credibility, and long-term relationships for success. I am not saying that it does not exist at the large corporation level, but because you have to answer to a board, stake holders, and more that perhaps it is tougher to be transparent but not impossible.  Authentic leaders create environments where transparency and honesty are valued, and employees are encouraged to bring their true selves to work. This fosters an atmosphere of trust, which is crucial for collaboration and innovation. Customers are also more likely to engage with and remain loyal to brands and companies that they perceive as genuine.

In practice, authenticity in business (small or large) means more than just having a mission statement and ethical standards. It is about aligning corporate values with actual behavior, whether it’s treating employees fairly, prioritizing customer experience, or making decisions that consider long-term impact rather than short-term profit. How many times have we witnessed this approach falling short?

It has been my experience that companies that are authentic are typically more resilient in the face of challenges because they are transparent and foster loyalty from both their customers and employees.

If anyone knows my approach to life or business, I talk about resiliency a lot. I mean a lot and when faced with challenges, an authentic person or business is more likely to own or confront issues directly, rather than playing the blame game. This ability to face adversity with integrity not only builds trust but also nurtures growth.

Ultimately, being authentic—whether in business or life—means being consistent in your actions, values, and beliefs. So, ask yourself are you being authentic?  Then look at your life and/or business and see if you are developing deeper connections, feeling greater satisfaction and if you have a sound foundation built on trust and integrity.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Entrepreneurs and Olympians: A Shared Journey of Grit, Perseverance, and Support

If you are anything like me, you have enjoyed watching the 2024 summer Olympic Games in Paris the past couple of weeks. I was fortunate enough to have attended the 1996 summer Olympic Games in Atlanta.  It certainly brought back some thrilling memories!

As I watched the athletes dig deep, celebrating, crying and giving thanks it made me realize that Entrepreneurship and being an Olympian may seem worlds apart, but they share a very similar journey. Both require exceptional levels of grit, perseverance, and a solid support system. Whether you are building a startup or training for the Olympics, the journey demands relentless dedication, resilience in the face of challenges, and a tremendous amount of support.

In my book, Mentoring Moments, 14 Remarkable Women Share Breakthroughs to Success, I talk specifically about grit and perseverance. I believe that they are truly discounted and thought of as soft skills. As I wrote “Running a small business ramps up the need for perseverance and persistence.  The day in a life of an entrepreneur is a roller coaster of emotions filled with doubt, excitement, fulfillment and despair – all in the same day.  It is a range of feelings that have to be fought through, with perseverance.”  That same thought holds true for athletes especially at the elite level of Olympians.

Here are some of the similarities that I see in Entrepreneurs and Olympians:

 Both have to have the Grit to Keep Going!

Grit is the foundation of success. It is the ability to maintain passion and perseverance toward long-term goals, even when the path is filled with obstacles. Just as an Olympian spends years perfecting their skills, techniques, and pushing their physical limits; an entrepreneur must consistently work to refine their business idea, develop strategies, and overcome setbacks.

Similarly, entrepreneurs need grit to navigate the highs and lows of the business world. When a product/service fails, when funding falls through, or when competitors seem all-consuming, it is grit that keeps an entrepreneur moving forward, learning from failures, and evolving.

 Both have to have The Power of Perseverance!

Perseverance is closely linked to grit, but it really refers to the determination to keep going despite the difficulties and delays in achieving success. For both entrepreneurs and Olympians, perseverance is what differentiates the dreamers from the achievers. We saw Olympians so determined that they came from behind and won gold as underdogs just by their sheer will!

NBC shared stories of numerous challenges that so many athletes faced just to compete in Paris. Having perseverance helps to overcomes tough times, allowing them to bounce back stronger, learn from their experiences, and continue striving toward their goals. The same is true for entrepreneurs. The road to building a successful business is rarely smooth. There will be countless setbacks—financial struggles, sales rejections, and operational hurdles. Perseverance is what keeps entrepreneurs in the game, helping them to pivot when necessary, stay committed to their vision, and keep working towards success, even when the odds seem stacked against them.

 Both need Support!

While grit and perseverance are critical, without a strong support system those pillars would collapse. Behind every Olympian is some type of support -coaches, training partners, team members, family, and friends who provide the necessary guidance, resources, and emotional support.

Entrepreneurs require a solid support system too.  This includes mentors who can offer advice and share their experiences, people who believe in their vision, and family and friends who provide emotional support. Building a business is often a lonely and stressful journey, but having people who believe in you and your vision can make all the difference.

The lesson that I continue to learn over-and-over again is that success (which can be defined many ways) come to those who never give up.  Regardless of your title or goals, life’s journey requires grit to stay the course, perseverance to overcome setbacks and a strong support system to provide guidance and encouragement.

 Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

It’s a Family Affair: The Value of Staying in Touch with Reunions

In our fast-paced face-book and Instagram world, where digital communication reigns supreme, the importance of face-to-face interactions, especially for family reunions and gatherings, cannot be overstated. These get-togethers are invaluable, providing unique opportunities for personal connections and a deeper understanding of our heritage. Beyond our family bonds, the lessons learned from these personal interactions extend into our professional lives too, underscoring the significance of in-person meetings in both areas.

My family just returned from a three day Ruff Reunion extravaganza that took place in North Carolina.  We meet every two years (even year date) in a different host state; and, have been doing this for a very long time.  The 2026 family reunion will represent our 50 year celebration!

First hand, I can share that family reunions are more than just social events; they are a celebration of heritage, love, and continuity. In an era where geographical distances often separate family members, these gatherings serve as a crucial reminder of our shared history and collective identity. Nearly 200 people attended the 2024 Ruff Reunion and represented different coasts, the Midwest and the South. The act of coming together, sharing stories, and reliving memories fosters a sense of belonging and emotional support that digital communication cannot replace. It is in these face-to-face interactions that we truly understand our relatives' lives, their joys, struggles, and aspirations, which deepens our empathy and strengthens our bond.

Every event started with prayer and a hymn or two giving God all the glory and offering a platform for intergenerational exchange; where the wisdom of our elders was passed down to younger members with our family’s faith. This exchange is not merely about sharing knowledge but also about instilling beliefs, traditions, and a sense of responsibility towards one another. These face-to-face interactions ensure that the family legacy is preserved and cherished, reinforcing the importance of staying connected with our roots.

As a true-believer in face-to-face events, I can honestly say that the principles and skills displayed during family reunions are equally applicable in the professional realm. In business, face-to-face meetings are crucial for building and maintaining relationships. While virtual meetings and emails offer convenience, they lack the personal touch that in-person contact provides. Face-to-face meetings facilitate better communication, as non-verbal cues such as body language and facial expressions play a significant role in understanding and building trust.

Face-to-face interactions both personally and in business are significant and their importance cannot be overstated. Family reunions play a crucial role in maintaining emotional connections, preserving traditions, and fostering intergenerational bonds. These personal interactions enhance our empathy and understanding, lessons that are directly transferable to the professional realm. In business, face-to-face meetings build trust, credibility, and foster innovation, making them an invaluable asset for professional success.

As we navigate an increasingly digital world and share, it is essential to recognize and cherish the unique value of in-person events, both in our family and business activities. While it’s a family affair, the real point is there is value in staying in touch whether it’s a reunion or a tradeshow!

 Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

"JUST DO IT" - My 3 Thoughts on starting a new business...

Just Do It is the famous tagline that Nike uses for its brand. “The best way to get started is to quit talking and begin doing” a quote from Walt Disney is essentially the same sentiment. This attitude cuts to the core of who/what entrepreneurs represent. It’s hard to “just do it” or to even “begin doing”; but small business owners are energized by the task. It’s true that starting a business can be overwhelming and exhausting but it can also be energizing and exhilarating all at the same time.

Sara Blakely, Founder and CEO of Spanx once said on LinkedIn "...The important thing is that you keep going. Believing in yourself and pursuing your dreams/ideas is not for sissies, that's for sure. The ups and downs are real (and I'm not even talking about your own mental ups and downs). I'm talking about the daily sometimes hourly, ups and downs in an entrepreneur's journey. Mindset is everything..." While our companies' valuations aren’t the same it is assuring that the emotions, challenges, and experiences are very similar for most entrepreneurs.

So, if you’re thinking about taking the leap and going out on your own, here are 3 tips that I wish I had:

#1 - Do Your Homework! When you think you’re prepared, do more! Have a solid plan with goals and measurable objectives. Make sure you have money in the bank to pay bills. Be realistic when projecting revenue and expenses; and, make sure you are paying yourself. Small business owners have a tendency to forfeit compensation; and, that’s a recipe for disaster.

#2 - Ask someone you respect to be your Advisor/Mentor. A person that you can run ideas by and absolutely trust to help keep you grounded; and, true to the founding principle of your company’s mission.

#3 Never take a project that you don’t believe in just for the money. It will backfire and no one will be happy. Integrity wins each and every time. It might not seem like that in the moment but it will work out.

Exhale, smile, and recognize your accomplishment in starting your own business. Starting is the first step in your entrepreneurial journey! Good luck!

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Ways to Work with Jarvis Consultants!

Strategies: We help small to mid-size companies develop business, marketing, and event management strategies.

Diversity, Equity & Inclusion (DEI): We help companies create DEI strategies and approaches that are implementable and sustainable based on their objectives.

Business Coaching: We coach Founders of small to medium size businesses who want to take their organization to the next level.

Project Management: We support companies that don’t have the personnel resources internally; we help them create projects from the development stages to implementation; and, a tactical management process.

New Business Development: We help clients research and explore new business opportunities and/or emerging trends that can be optimized and generate incremental revenue including content.

Let’s talk about your next project and how Jarvis Consultants can support your initiatives;

sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Finish Q2 strong (despite summer fever)!

May is ushering to an end; and, we’re getting ready to kick-off the summer with Memorial Day’s holiday weekend and we’re looking forward to the summer here in New England. With that said, the end of Q2 is peeping at us around the corner. Are you ready to finish Q2 strong?

Don’t get distracted with summer fever. There is never a better time than now leading into the summer than to stop, re-evaluate and review your business results with six weeks remaining before the end of Q2. For most solopreneurs, small and even some mid-size business there is still time to make some adjustments to hit your year-end goals.

Here are 3 very specific questions that I ask on a quarterly basis that can certainly be applied now to make sure we are all on track to hit our year-end goals both financially and emotionally.

#1: What is specifically working? For example, what messaging resonated and received the highest engagement? Did we leverage the engagement received; and, what were the immediate results? What are some long-term results that should be expected? Are there best practices that can be replicated moving forward?

#2: What is specifically not working? For example, determine what tactics, activities, and/or projects failed. First, was it measured properly? If not, implement a stronger measurement plan; if measured properly then either adjust the plan or drop the tactics, activities, and/or projects that aren't yielding results to help achieve our goals!

#3: How is your self-care and stress levels? For example, how do I feel? How do the people collaborating with me feel? Are we stressed out over any specific clients or projects? Are we taking care of ourselves and actually "doing" self-care? Are we energized by the work or exhausted? Are we making the small life events like games, award ceremonies, etc. in our kids and loved ones' lives? These are all honest questions that have to be asked often because nothing is worth sacrificing our health or time with our family and friends.

Ultimately, broad-stroke questions should be answered to determine if the business is where you thought it would be right now in your current cycle? If it isn’t, there is still time to make adjustments to hit your mark. Use your insights to date to tighten up the plan moving forward.

More importantly, make sure you take care of yourself and that you're enjoying the experience of running your own business! And, yes try to enjoy the start of summer too! Good luck and stay strong!

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

portions re-posted from “Top of Mind” section from April 2024 JC e-newsletter.

What's your Spring project?

When it starts turning Spring many of us start thinking about Spring projects in and outside of our homes. The warm air and flowers blooming, I believe, contribute to our feeling of trying to "renew" and make things "fresh". NBC News recently reported that consumers are taking a pause on big home improvement projects; and, concentrating on the small stuff. This Spring, I can tell you that I fall into that bucket. (If you remember last year, I documented my husband and I re-building the deck on the back of our house). This year, my Spring project is primarily focused on decluttering my home. While it's not a small project, I certainly am not investing a lot of money. It will primarily be sweat equity and organizational skills that will get us through this year's Spring project.

We don’t have collectibles and a lot of tchotchkes, I have never believed in collecting stuff that collects dust and needs continual cleaning. With that said, we have had three parents die within a five year period; so, we find ourselves with sentimental items and collectibles that wouldn’t have been our choice. Then there’s the sentimental items like my wedding dress which my daughter says she’s not interested in. By the way, did you know there are tons of posts online on how to part with sentimental items? It's nice to have a "go-to" process to help take the emotion out of parting with a sentimental item. Even quality brand-named furniture like Ethan Allan is hard to donate these days to charitable organizations. Everyone wants new which I understand to a point.

There’s no easy way to get through the decluttering process; so, I am turning to the old-school way of doing things by identifying each item as keep, donate, or trash. Plus, I added a category for consignment shops (whether it's for antique pieces or designer clothes) that no longer fit our lifestyle. 

My goal is to be completely done before the first day of summer! Wish me luck and cheers to you and your Spring project too!

This is an upclose & personal post from JC e-newsletter March 2024, #17 . Like to be added to the monthly e-newsletter, just email me at sonya@jarvisconsultants.com.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Is your color a disadvantage?

Recently, in an interview, I was asked this question. In all fairness, the topic was Diversity, Equity, and Inclusion (DEI) in the workplace and specifically the b-to-b home improvement retail industry. I speak on the topic of DEI and facilitate meetings among leadership teams across different industries. I suspect in majority groups they often wonder about my specific experiences and reference points. Some assume that all people of color come from a disadvantaged standpoint; which I have always quite frankly found bizarre and sad at the same time.  Yet, it was refreshing for me that I was asked the direct question.  More specifically, here is the question that I was asked:

You are a person of color. Did you feel disadvantages when working in the home improvement retail industry?

Hmmm. I gave it some thought. Do I feel disadvantages? There are clearly times that I have felt disadvantaged in my life. I will never and neither do I want to be part of the old boys club. The industry certainly has some of that but I am sure most women can say that when referring to the hardware home improvement b-to-b retail industry; or, most likely almost any industry of choice.  Early in my career working in a very majority white and male world, I can say that there were few women in the industry when I was coming up. Now, in the industry there are certainly more women in high-visibility positions who are clearly leading the way in what has been traditionally a “men’s world”. I never complained, I kept focused and moved forward intentionally and purposefully. As you can see it is challenging to answer this question without considering my gender along with the color of my skin because it is who I am. I cannot separate one from the other. That is my opinion and perspective as not only a person of color but a woman. 

It is not a negative but rather an observation of a reality. My reality.  And, if there is one takeaway from DEI it should be that you cannot deny people their feelings.  You can try to understand it or not but you cannot deny it.  There are certainly fewer high level executives of color in the industry. I am sure everyone can think of someone but that is probably the issue, right? There are so few that you can name each person.

Reflecting on this question, I can honestly answer that I did not necessarily feel disadvantages but I certainly, at times, felt alone. I am/was forced to create my own feeling of belonging. Many people in the industry welcomed and embraced me. I have made some amazing friends who are colleagues, clients, or partners. And, I value these encounters and relationships. Yet, the disadvantages rears its ugly head when you look around the board room and there is no one that looks like you; you walk a retail store (for work purposes) and there are no customers that look like you; you walk a show floor and there are few attendees that look like you.  You show up in the office and there are so few that look like you.  We all want to feel like we belong.

Life has taught me the lesson to wear my uniqueness with confidence because I am thankful, grateful and beyond blessed for who I am and who I have become. So disadvantages, no, not necessarily; but, the feeling of being alone professionally, sometimes, yes.

 Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

DEI: Top 3 Tensions/Challenges

Diversity, Equity and Inclusion is a real business strategy that is not just about creating a plan and implementing it.  It is essential that the plan is sustainable long-term regardless if there is a change in leadership, and/or policies. It has to represent the cultural essence of the company. It cannot be seen as a silo.  Silos are not sustainable. If you plan to embark on this change it has to be with the focus that the corporation reflects the true essence of being diverse, equitable and inclusive.  The company culture also has to be ready for the tensions that can pose as obstacles, but every hurdle can be overcome by anticipating and executing a plan that takes these tensions in consideration.   

I believe, and many of you out there too, that the benefits outweigh the negatives. There are always disadvantages to everything when you look at all sides. I think the question is does the benefits outweigh the disadvantages?  Unequivocally, my answer is yes. There are clearly tensions that a DEI strategy can expose within an organization.

Here are my top 3 challenges of developing, implement and assuring that the DEI approach is embedded and sustainable within the company’s culture. I call them the DEI Tensions:

#1 on my list is PUSH BACK from Employees – many employees already feel like they are stretching trying to achieve the company’s goals.  Now, DEI is added and not only does effort have to go into its success but so does a positive attitude.  Many push-back because they feel like they do not have the time, energy for the additional effort or the positive attitude needed to make this approach successful.

#2 on my list is MEASURING DEI’s effectiveness.  A lot of thought needs to go into measuring the effect and making sure it aligns with the strategy, objectives and goals.  It is not a one solution fits all approach.  New measurements tools and guidelines may be needed.

#3 on my list is that undoubtedly BIASES will emerge within the organization.  It is not intentional.  Most of us do it.  We all like being around people that are more like ourselves which is the opposite of being in a diverse, equitable and inclusive environment.

This change is not easy but it is doable. Your DEI plan and implementation will forever change the culture of the company.  It will take instituting new policies, training and developing your people along the entire journey. Then measuring, measuring and measuring; and, evaluating, course correcting and then measuring again when needed.

So if you are considering this journey; or, you have already started it these tensions are normal that you are experiencing.  Your company and employees will get to the other side reaping the benefits. Ultimately, companies undertaking this cultural change will see happier employees, better productivity and increased profits. It has been studied and proven to be true; so, expect some tensions, experience it, plan for it and move past it.  Your company and employees will be better for it!

 Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com