Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.
— Steve Jobs

SONYA RUFF JARVIS, MANAGING MEMBER OF JARVIS CONSULTANTS HAS EXTENSIVE EXPERIENCE IN CREATING ORIGINAL INNOVATIVE SOLUTIONS TO OVERCOME MAJOR BUSINESS CHALLENGES. AS THE MANAGING MEMBER OF JARVIS CONSULTANTS, SONYA BRINGS 20+ YEARS OF BUSINESS EXPERIENCE HAVING PREVIOUSLY SERVED IN EXECUTIVE ROLES RESPONSIBLE FOR DESIGNING, LAUNCHING AND MANAGING COMPLEX PROJECTS ACROSS DIVERSE GLOBAL INDUSTRIES.

SONYA IS KNOWN FOR DEVELOPING A MYRIAD OF SUCCESSFUL PRODUCTS AND SERVIces.  she is the creator of A NEW CUSTOMER APPROACH that IDENTIFIes, developes AND SUSTAINEs TOP ATTENDING CUSTOMER RELATIONSHIPS AS LEVERAGE TO ENGAGE AND OPTIMIZE ROI FOR EXHIBITING CUSTOMERS. THIS INNOVATIVE PROGRAM WAS ADOPTED, LAUNCHED, AND IMPLEMENTED BY MORE THAN 20 TRADESHOWS IN NORTH AMERICA AND EXPANDED TO SHOWS IN CHINA, EUROPE, AND AUSTRALIA; YIELDING INCREASED ATTENDANCE, HIGHER EXHIBITOR SATISFACTION AND OPTIMAL LOYALTY SCORES WORLDWIDE.

JARVIS CONSULTANTS PROVIDES CUSTOMIZED CONSULTING SERVICES IN STRATEGIC DEVELOPMENT, MARKETING & PROMOTION, EVENT MANAGEMENT, Adviser to board of directors and Executive Coaching. SERVICES SPAN ACROSS A BROAD ARRAY OF INDUSTRIES WITH CORE EXPERTISE IN DIY HARDWARE and HOME IMPROVEMENT RETAIL, DISTRIBUTION CHANNELS, GAMING AND PUBLISHING/MEDIA.

SONYA'S ENTREPRENEURIAL SPIRIT CONTRIBUTES TO AND GENERATES POSITIVE BUSINESS RESULTS. SONYA HAS A REMARKABLE ABILITY TO COLLABORATE WITH TOP LEVEL EXECUTIVES TO UNDERSTAND THEIR CHALLENGES AND TO OFFER ORIGINAL STRATEGIC ADVICE THAT CAN BE SUCCESSFULLY IMPLEMENTED.

SONYA EARNED HER M.B.A. IN MARKETING FROM NEW YORK INSTITUTE OF TECHNOLOGY AND A BACHELOR OF ARTS DEGREE WITH A MAJOR IN COMMUNICATIONS AND MINOR IN SOCIOLOGY FROM HIRAM COLLEGE. SONYA IS MARRIED TO SCOTT JARVIS, A WEALTH INVESTMENT MANAGER. THEY HAVE A DAUGHTER AND RESIDE IN FAIRFIELD COUNTY CONNECTICUT.


Whenever you see a successful business, someone once made a courageous decision
— Pete Drucker

Published Articles

Looking Ahead - Creating a Strategic Plan for Your Business
Paint & Decorating Retailer - September 2018

How to be a Driving Force in Your Community 
Paint & Decorating Retailer - June 2018

Understanding Your Vision - Help Your Staff See Clearly for a More Cohesive Team 
Paint & Decorating Retailer - February 2018

Where Are You Going? How to Navigate Creating, Tweaking or Upholding Your Mission Statement 
Paint & Decorating Retailer - October 2017

What Do Shoppers Want? Embrace the New in Everything You Do
Paint & Decorating Retailer - August 2017

Keeping Inspiration Intact: How to Bring Back Excitement and Education After Industry Events 
Paint & Decorating Retailer - May 2017

Hardware Retailing - November 2015
Celebrating Great Partnerships

Capitalize on the Hometown Advantage - November 2, 2015

Hardware Retailing - October 2015
What's Your Gut Telling You?

Industry Forecasted to Outpace Inflation - October 3, 2015

Promote Small Home Decor Projects During Holiday Season - October 16, 2015

Hardware Retailing - September 2015
Building Relationships That Matter

Consumers Shop Local, Buy Made in America Products - September 21, 2015

Learn About Retailers’ Approach To Buying - August 15, 2015
Page 30 - Tap Into Your Six Degrees of Separation

Sundry Scene - Winter 2015
Page 26 - The Power of Face-to-Face Interaction


Notable Accomplishments

  • Exceeded revenue goals and generated $1.5 million for conference and events division.

  • Originated a new customer approach that was rolled out worldwide yielding increased attendance, higher exhibitor satisfaction and optimal scores.

  • Founder of eRetailer Summit - a forum bringing together eRetailers and home improvement manufacturers to discuss how to optimize eCommerce as a distribution channel.

  • Generated more than $600K in new revenue streams for a business-to-business publication including the creation of a major industry Conference which is still running in its 20th year.

  • Created awards program that generated $100K in revenue.

  • Developed a number of ancillary products that generated new revenue streams specifically a coffee table book that was produced with high profit margins and added another $100K to the business unit.

  • Developed an alliance for a co-located Show increasing attendance by 15%.