Sonya Ruff Jarvis, Managing Member

Sonya Ruff Jarvis, Managing Member

About Sonya

Building Relationships. Creating Connections. Moving Businesses Forward.

Sonya Ruff Jarvis is the founder and Managing Member of Jarvis Consultants, LLC, a woman-owned strategy and consulting firm founded in 2013. With more than 30 years of experience in business strategy, marketing, executive leadership, coaching, thought leadership, and board advisement, Sonya is known for one defining strength: building relationships and creating connections that move businesses forward.

Throughout her career, Sonya has built a reputation as a trusted advisor who understands that business success is driven by more than strategy alone. It is built through relationships, collaboration, insight, and the ability to connect the right people, ideas, and opportunities at the right time.

Before founding Jarvis Consultants, Sonya spent more than two decades in executive leadership roles, working with global organizations and industry leaders. Her career has centered around bringing people together — connecting businesses with customers, leaders with opportunities, and ideas with actionable strategies.

Today, Sonya partners with small and mid-size companies, nonprofits, and mission-driven organizations as a strategic advisor and extension of their teams. She helps leaders navigate change, identify opportunities, strengthen relationships, and create practical strategies that deliver results.

Her work includes:

  • Business strategy and growth initiatives

  • Marketing strategy and brand positioning

  • Executive coaching and leadership advisory

  • Thought leadership and industry insights

  • Board advisement and organizational strategy

  • Fractional leadership and special projects

A Career Built on Connections and Results

Sonya’s ability to create meaningful connections has been a cornerstone of her success.

As a senior executive leading international trade events, she developed a global customer engagement model that was adopted across more than 20 enterprises throughout North America, Europe, Asia, and Australia. The initiative strengthened customer relationships, increased engagement, and created a more strategic approach to connecting businesses and their audiences.

Through Jarvis Consultants, Sonya has continued that work by helping organizations build visibility, strengthen market relationships, and access valuable industry perspectives. One client engagement included recruiting C-level thought leaders across multiple sectors to create strategic content and insights, contributing to the client achieving a #6 ranking among 200 firms by a leading industry publication.

Leadership, Writing & Thought Leadership

A four-time author, speaker, and business advisor, Sonya brings together executive experience, entrepreneurial ownership, and a passion for helping others succeed.

Her writing and speaking focus on leadership, business growth, relationships, resilience, entrepreneurship, and the lessons learned throughout a career built on adaptability and purpose.

Sonya holds an MBA in Marketing from New York Institute of Technology and a Bachelor of Arts degree in Communications from Hiram College. She also studied internationally at John Cabot University in Rome, experiences that strengthened her global perspective and appreciation for the power of relationships across cultures and industries.

Your Strategic Partner for Growth

Whether connecting leaders with new opportunities, helping organizations navigate strategic decisions, coaching executives through change, or supporting critical business initiatives, Sonya brings experience, insight, and relationships to every engagement.

Jarvis Consultants is proudly based in North Carolina and serves clients nationwide.

The firm provides services aligned with the following NAICS classifications:

  • 541611 — Management Consulting Services

  • 541613 — Marketing Consulting Services

  • 611430 — Executive Training and Development

  • 561920 — Event Management Services

  • 711510 — Content & Thought Leadership Creation

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Notable Accomplishments

  • Exceeded revenue goals and generated $1.5 million for conference and events division.

  • Originated a new customer approach that was rolled out worldwide yielding increased attendance, higher exhibitor satisfaction and optimal scores.

  • Founder of eRetailer Summit - a forum bringing together eRetailers and home improvement manufacturers to discuss how to optimize eCommerce as a distribution channel.

  • Generated more than $600K in new revenue streams for a business-to-business publication including the creation of a major industry Conference which is still running in its 20th year.

  • Created awards program that generated $100K in revenue.

  • Developed a number of ancillary products that generated new revenue streams specifically a coffee table book that was produced with high profit margins and added another $100K to the business unit.

  • Developed an alliance for a co-located Show increasing attendance by 15%.