What brand can you count on?

When I got married my husband asked me point blank "Why do you carry an American Express Gold card?  It's not worth the high annual fee." 

The simple answer:  American Express has always had my back. I know that I can count on them.

I can count on them when I'm traveling internationally and need help, or when a purchase has gone wrong and the establishment is difficult; and, not to mention the special offers.  

But my husband "rolled his eyes" and made it clear that he couldn't understand why I wouldn't give up my AMEX card. Friends and family members had told me war stories of "Wait until you get married...there are going to be friends that your husband doesn't like and you'll leave them behind. But, there will be some that you just won't give up." Well, my American Express card was one of those friends I wasn't willing to give up because I knew that it had my back!

Now, we are celebrating our 13th wedding anniversary and my husband through the years has witnessed first-hand the benefits of carrying an AMEX card. The perks with our travel, special offers that we value just because we're members and yes, the ease of disputing a refund. 

Since then, I have upgraded my AMEX card; and my husband teases me about the annual fee, primarily because he is perfectly happy carrying his Gold AMEX. He knows that he can count on it and he just can't give it up even if it's for an upgrade. 

I would love to hear about the brands you can count on and that you just wouldn't give up. You can email me at sonya@jarvisconsultants.com.


Sonya Ruff Jarvis, is the Managing Member of Jarvis Consultants and Founder of the eRetailer Summit. Sonya has extensive experience in creating original innovative solutions to overcome major business challenges.  Sonya has spent most of her career visiting headquarters across global industries and has built strong business relationships across diverse brands. 

Sonya has a M.B.A. in Marketing. She is married and has a daughter and they live in  Fairfield County Connecticut.