What have you done lately to market your brand, products and services in a big way? I mean really big? I have witnessed two really good examples in the last month that made me think and I'd like to share them with you.
Here's the first encounter. I was recently walking through the Charlotte Douglass airport in North Carolina and saw this big, bold, beautiful promotion board. It was attractive and simple but what really drew my eye was the largeness of the board. Plus, the promotion drawings matched the physical size of the board. We (operative word here because I mean me too) have a tendency to promote our products and services consistently but do we go big and bold? Are our services big in the face of our prospects? Or do they have to look to find our services? Are we bold in showing our current clients what we have accomplished to move their business forward? Or do we feel like that's what we are being paid for; so, why highlight the success?
Here are some great tips to help us stretch ourselves to be big and bold that are best practices that I learned from this experience.
Images say a thousand words; finding and using the right photography is important in making a bold statement. In this case, drawing the image. Look closely at the board where there are drawings of menu items.
Copy in most instances accomplish more with less words. But the words we use should be strong to depict our messaging.
The second experience, I was watching a reality TV Show (yes I confess to watching reality TV) called Million Dollar Listing New York.
A real estate agent was trying to convince his client (a developer) to accept an offer. The developer had given him 100 houses to sell within a short period for the asking price; no exceptions! Which by the way, the agent had exceeded the milestone goals. There was one house not worthy of the developer's asking price but a buyer had put in a "decent" offer. The client was unwilling to accept the offer and threatened the agent to pull the rest of the business from him.
Well, the real estate agent had to remind his client exactly what he accomplished in a short period. He showed his client a huge box of signed contracts at the asking price representing more than half of the houses the developer gave him to sell.
The agent went bold and big in showing through actual materials his amazing results for the client. We need to track and know our accomplishments. And, then share them with our clients.
So, don't be shy. We all need to go big and bold in promoting our brands, products and services.
Sonya Ruff Jarvis, is the Managing Member of Jarvis Consultants and Founder of the eRetailer Summit. Sonya has extensive experience in creating original innovative solutions to overcome major business challenges. Sonya has spent most of her career visiting headquarters across global industries and has built strong business relationships across diverse brands.
Sonya has a M.B.A. in Marketing. She is married and has a daughter and they live in Fairfield County Connecticut.