What's your brand say about you?

Whether we believe it or not, we are our brand.

I beg you to please remember that when you’re playing, scrolling or working in the social media world.

Our social media accounts (whether personal or professional) offer a binocular view of how our own world turns. We allow all those interested front row seats and the ability to tune in on their terms (when and where they choose). Our followers can keep tabs of what we are going, why we are doing it and where we are doing it. We take them along for the entire journey even well after we have arrived at our final destination. There is no aspect of our lives that seems private. And, we are open; and, more than willing to share everything. (And in some cases I mean everything).

As a suspicious brand marketer, I have always recommended a sense of formality when sharing information on and through the internet. It might be considered old-fashion, but using basic etiquette, convention and customs when communicating helps us protect our brand. A formality that leaves no regrets and pushes us to operate essentially as an ambassador of our own personal brand should be observed. Operating like this helps to protect and uphold the integrity of our brand. It gives us the best opportunity to build our brand through followers who are relevant and meaningful to our brand's long-term success and growth.

So, with that in mind be deliberate and smart when networking and sharing through online platforms. Here are some specific suggested do’s and don’ts:

  • Do go ahead and show the adventurous side through your world travel. It shows that your brand is pursuing interests, having fun and taking risks. All positive traits!
  • Don't post anything that you would be embarrassed to show your parents or an Auntie. Because, most likely, that job interviewer or new connection won't think highly of it either. 
  • Do share just enough to leave a little bit of curiosity. The mystery of "I want to learn more about this person" should prevail.
  • Do share information where your friends, family and followers will beam with pride regarding your “share”. 
  • Don't think too hard or long about whether or not it's an appropriate post. If you have to then there's your answer. Don’t post it!


  • Do at least think about it and make a deliberate decision that it's a smart post or not;

Make sure we're always crafting the right image. Because, whether you believe it or not every post we make reflects our brand.


Sonya Ruff Jarvis, is the Managing Member of Jarvis Consultants and Founder of the eRetailer Summit. Sonya has extensive experience in creating original innovative solutions to overcome major business challenges.  Sonya has spent most of her career visiting headquarters across global industries and has built strong business relationships across diverse brands. 

Sonya has a M.B.A. in Marketing. She is married and has a daughter and they live in Fairfield County Connecticut.