“If you can dream it, you can do it.” - Walt Disney

I love that quote by Walt Disney because every time I read it, I am inspired to believe in my dreams. I have actually used that piece of inspiration under my signature on my emails for the past year to remind me that dreams do come true. 

And, one of my business dreams came true last week.  

A dream that was founded on listening to the needs of customers and filling a void in the marketplace launched October 26th in Fort Lauderdale, FL. It's called the Home Improvement eRetailer Summit, an intimate gathering focused on education, building relationships, and understanding how to approach the Home Improvement ECommerce market. 

Thanks to great partners, perseverance, progressive leaders in the ECommerce space, and great speakers the first event hit the mark; and, it will now be an annual Summit. 

So, I'm grateful that all of the parts came together; and, when times were challenging that me and my partners unequivocally knew that when you listen to what customers want/need and you build it, they will come. What's your customers telling you?  

Believe that "if you can dream it, you can do it.”  

I did.


Sonya Ruff Jarvis, is the Managing Member of Jarvis Consultants and Founder of the eRetailer Summit. Sonya has extensive experience in creating original innovative solutions to overcome major business challenges.  Sonya has spent most of her career visiting headquarters across global industries and has built strong business relationships across diverse brands. 

Sonya has a M.B.A. in Marketing. She is married and has a daughter and they live in  Fairfield County Connecticut.