SONYA RUFF JARVIS, MANAGING MEMBER OF JARVIS CONSULTANTS HAS EXTENSIVE EXPERIENCE IN CREATING ORIGINAL INNOVATIVE SOLUTIONS TO OVERCOME MAJOR BUSINESS CHALLENGES. AS THE MANAGING MEMBER OF JARVIS CONSULTANTS, SONYA BRINGS 20+ YEARS OF BUSINESS EXPERIENCE HAVING PREVIOUSLY SERVED IN EXECUTIVE ROLES RESPONSIBLE FOR DESIGNING, LAUNCHING AND MANAGING COMPLEX PROJECTS ACROSS DIVERSE GLOBAL INDUSTRIES.
SONYA IS KNOWN FOR DEVELOPING A MYRIAD OF SUCCESSFUL PRODUCTS AND SERVIces. she is the creator of A NEW CUSTOMER APPROACH that IDENTIFIes, developes AND SUSTAINEs TOP ATTENDING CUSTOMER RELATIONSHIPS AS LEVERAGE TO ENGAGE AND OPTIMIZE ROI FOR EXHIBITING CUSTOMERS. THIS INNOVATIVE PROGRAM WAS ADOPTED, LAUNCHED, AND IMPLEMENTED BY MORE THAN 20 TRADESHOWS IN NORTH AMERICA AND EXPANDED TO SHOWS IN CHINA, EUROPE, AND AUSTRALIA; YIELDING INCREASED ATTENDANCE, HIGHER EXHIBITOR SATISFACTION AND OPTIMAL LOYALTY SCORES WORLDWIDE.
JARVIS CONSULTANTS PROVIDES CUSTOMIZED CONSULTING SERVICES IN STRATEGIC DEVELOPMENT, MARKETING & PROMOTION, EVENT MANAGEMENT, Adviser to board of directors and Executive Coaching. SERVICES SPAN ACROSS A BROAD ARRAY OF INDUSTRIES WITH CORE EXPERTISE IN DIY HARDWARE and HOME IMPROVEMENT RETAIL, DISTRIBUTION CHANNELS, GAMING AND PUBLISHING/MEDIA.
SONYA'S ENTREPRENEURIAL SPIRIT CONTRIBUTES TO AND GENERATES POSITIVE BUSINESS RESULTS. SONYA HAS A REMARKABLE ABILITY TO COLLABORATE WITH TOP LEVEL EXECUTIVES TO UNDERSTAND THEIR CHALLENGES AND TO OFFER ORIGINAL STRATEGIC ADVICE THAT CAN BE SUCCESSFULLY IMPLEMENTED.
SONYA EARNED HER M.B.A. IN MARKETING FROM NEW YORK INSTITUTE OF TECHNOLOGY AND A BACHELOR OF ARTS DEGREE WITH A MAJOR IN COMMUNICATIONS AND MINOR IN SOCIOLOGY FROM HIRAM COLLEGE. SONYA IS MARRIED AND THEY HAVE A DAUGHTER AND RESIDE IN CONNECTICUT.
Looking Ahead - Creating a Strategic Plan for Your Business
Paint & Decorating Retailer - September 2018
How to be a Driving Force in Your Community
Paint & Decorating Retailer - June 2018
Understanding Your Vision - Help Your Staff See Clearly for a More Cohesive Team
Paint & Decorating Retailer - February 2018
Where Are You Going? How to Navigate Creating, Tweaking or Upholding Your Mission Statement
Paint & Decorating Retailer - October 2017
What Do Shoppers Want? Embrace the New in Everything You Do
Paint & Decorating Retailer - August 2017
Keeping Inspiration Intact: How to Bring Back Excitement and Education After Industry Events
Paint & Decorating Retailer - May 2017
Hardware Retailing - November 2015
Celebrating Great Partnerships
Capitalize on the Hometown Advantage - November 2, 2015
Hardware Retailing - October 2015
What's Your Gut Telling You?
Industry Forecasted to Outpace Inflation - October 3, 2015
Promote Small Home Decor Projects During Holiday Season - October 16, 2015
Hardware Retailing - September 2015
Building Relationships That Matter
Consumers Shop Local, Buy Made in America Products - September 21, 2015
Learn About Retailers’ Approach To Buying - August 15, 2015
Page 30 - Tap Into Your Six Degrees of Separation
Sundry Scene - Winter 2015
Page 26 - The Power of Face-to-Face Interaction
Exceeded revenue goals and generated $1.5 million for conference and events division.
Originated a new customer approach that was rolled out worldwide yielding increased attendance, higher exhibitor satisfaction and optimal scores.
Founder of eRetailer Summit - a forum bringing together eRetailers and home improvement manufacturers to discuss how to optimize eCommerce as a distribution channel.
Generated more than $600K in new revenue streams for a business-to-business publication including the creation of a major industry Conference which is still running in its 20th year.
Created awards program that generated $100K in revenue.
Developed a number of ancillary products that generated new revenue streams specifically a coffee table book that was produced with high profit margins and added another $100K to the business unit.
Developed an alliance for a co-located Show increasing attendance by 15%.