Is your color a disadvantage?

Recently, in an interview, I was asked this question. In all fairness, the topic was Diversity, Equity, and Inclusion (DEI) in the workplace and specifically the b-to-b home improvement retail industry. I speak on the topic of DEI and facilitate meetings among leadership teams across different industries. I suspect in majority groups they often wonder about my specific experiences and reference points. Some assume that all people of color come from a disadvantaged standpoint; which I have always quite frankly found bizarre and sad at the same time.  Yet, it was refreshing for me that I was asked the direct question.  More specifically, here is the question that I was asked:

You are a person of color. Did you feel disadvantages when working in the home improvement retail industry?

Hmmm. I gave it some thought. Do I feel disadvantages? There are clearly times that I have felt disadvantaged in my life. I will never and neither do I want to be part of the old boys club. The industry certainly has some of that but I am sure most women can say that when referring to the hardware home improvement b-to-b retail industry; or, most likely almost any industry of choice.  Early in my career working in a very majority white and male world, I can say that there were few women in the industry when I was coming up. Now, in the industry there are certainly more women in high-visibility positions who are clearly leading the way in what has been traditionally a “men’s world”. I never complained, I kept focused and moved forward intentionally and purposefully. As you can see it is challenging to answer this question without considering my gender along with the color of my skin because it is who I am. I cannot separate one from the other. That is my opinion and perspective as not only a person of color but a woman. 

It is not a negative but rather an observation of a reality. My reality.  And, if there is one takeaway from DEI it should be that you cannot deny people their feelings.  You can try to understand it or not but you cannot deny it.  There are certainly fewer high level executives of color in the industry. I am sure everyone can think of someone but that is probably the issue, right? There are so few that you can name each person.

Reflecting on this question, I can honestly answer that I did not necessarily feel disadvantages but I certainly, at times, felt alone. I am/was forced to create my own feeling of belonging. Many people in the industry welcomed and embraced me. I have made some amazing friends who are colleagues, clients, or partners. And, I value these encounters and relationships. Yet, the disadvantages rears its ugly head when you look around the board room and there is no one that looks like you; you walk a retail store (for work purposes) and there are no customers that look like you; you walk a show floor and there are few attendees that look like you.  You show up in the office and there are so few that look like you.  We all want to feel like we belong.

Life has taught me the lesson to wear my uniqueness with confidence because I am thankful, grateful and beyond blessed for who I am and who I have become. So disadvantages, no, not necessarily; but, the feeling of being alone professionally, sometimes, yes.

 Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

DEI: Top 3 Tensions/Challenges

Diversity, Equity and Inclusion is a real business strategy that is not just about creating a plan and implementing it.  It is essential that the plan is sustainable long-term regardless if there is a change in leadership, and/or policies. It has to represent the cultural essence of the company. It cannot be seen as a silo.  Silos are not sustainable. If you plan to embark on this change it has to be with the focus that the corporation reflects the true essence of being diverse, equitable and inclusive.  The company culture also has to be ready for the tensions that can pose as obstacles, but every hurdle can be overcome by anticipating and executing a plan that takes these tensions in consideration.   

I believe, and many of you out there too, that the benefits outweigh the negatives. There are always disadvantages to everything when you look at all sides. I think the question is does the benefits outweigh the disadvantages?  Unequivocally, my answer is yes. There are clearly tensions that a DEI strategy can expose within an organization.

Here are my top 3 challenges of developing, implement and assuring that the DEI approach is embedded and sustainable within the company’s culture. I call them the DEI Tensions:

#1 on my list is PUSH BACK from Employees – many employees already feel like they are stretching trying to achieve the company’s goals.  Now, DEI is added and not only does effort have to go into its success but so does a positive attitude.  Many push-back because they feel like they do not have the time, energy for the additional effort or the positive attitude needed to make this approach successful.

#2 on my list is MEASURING DEI’s effectiveness.  A lot of thought needs to go into measuring the effect and making sure it aligns with the strategy, objectives and goals.  It is not a one solution fits all approach.  New measurements tools and guidelines may be needed.

#3 on my list is that undoubtedly BIASES will emerge within the organization.  It is not intentional.  Most of us do it.  We all like being around people that are more like ourselves which is the opposite of being in a diverse, equitable and inclusive environment.

This change is not easy but it is doable. Your DEI plan and implementation will forever change the culture of the company.  It will take instituting new policies, training and developing your people along the entire journey. Then measuring, measuring and measuring; and, evaluating, course correcting and then measuring again when needed.

So if you are considering this journey; or, you have already started it these tensions are normal that you are experiencing.  Your company and employees will get to the other side reaping the benefits. Ultimately, companies undertaking this cultural change will see happier employees, better productivity and increased profits. It has been studied and proven to be true; so, expect some tensions, experience it, plan for it and move past it.  Your company and employees will be better for it!

 Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

5 Top Benefits of Diversity, Equity and Inclusion (DEI)!

I just completed an interview with Rainer Strnad, Managing Editor of DIY International Magazine about Diversity, Equity, and Inclusion (DEI) here in the States.  Believe it or not, many around the world think we’re leading with this corporate initiative; and, I’m not sure about that notion.  Mainly because I’m not sure how we realistically stack up with other countries when it comes to real data measuring diversity up and down corporations.

Riner Strnad, Managing Editor, DIY International Magazine

I especially feel (it’s my opinion) that here in the United States, a major turn of events happened in June of last year that has affected DEI, its attractiveness and approach for many companies; and, that is the Supreme Court ruled 6-3 to end affirmative action specifically related to colleges and universities.  They may no longer factor race into admissions. And, while it’s a different category (universities not corporations) I do feel that it sent a clear message to leaders and boards across our country that might have been attempting to make their companies a little more diverse.

Like most strategic initiatives to be done successfully it has to be done from the top to add credibility; and, it doesn’t necessarily mean that the CEO has to be a non-white male but surely there are qualified diverse candidates that can serve on the c-suite team offering cultural perspectives and/or point of references.

If you look at the Top 50 Fortune 500 companies there are less than 15% that represent a diverse category; and, when you look at the hardware/home improvement industry (the industry I grew up in) including independently owned hardware stores diversity at the very top is on the shoulders of very few.

I have facilitated a number of these DEI strategic initiatives.  The clear aspect is that the CEO has to be leading the charge.  Leading means talking about diversity, promoting diversity, embracing different cultures; and, yes putting policies and procedures in place that help make the organization accountable for its DEI approach.  Employees need to rationally, emotionally and intellectually understand the company’s DEI goals and why it not only makes it a better workplace but that it makes the company that much more financially viable.

Here are my top five benefits that I believe companies will receive for incorporating DEI into its infrastructure and thereby adding substantial value to companies:

 1.      Different Perspectives – Different people offer different perspectives.  Different perspectives lead to more creativity; better problem solving and decision-making.

 2.      Increased Innovation – Bringing together people with different reference points and experiences creates the ability to create innovation; to develop unique and useful approaches, products, services, etc.  It certainly sets you a part from your competitors; your customers see you as different and you undoubtedly lead the way.

 3.      More Profitability– your company becomes more financially health.  It is proven and measured that companies who are more diverse increase their profits.

 4.      Better Reputation/Optics – your customers see you in a better light.  You attract diverse talent.

 5.      Valued Employees – when employees feel valued and a sense of belonging they inherently stay longer at companies.

I do think that even the companies that have the best intentions probably fall short.  The good news though is that they are trying to create a workplace culture that is diverse, equitable and inclusive.  DEI is not just a one-time shot.  It has to be woven into the fabric of the organization and employees up, down and sidewise have to be vigilant and making sure that it is true, authentic and exhaling the mission of the company. 

If you need help in starting the DEI conversation, course correcting a DEI strategy or coaching through DEI tactical implementations, please send me an email at sonya@jarvisconsultants.com and #letstalk.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com



"B" is for belonging...

As kids we grow up wanting to be part of a group, wearing the same kinds of clothes; liking the same things; and, the same types of people. As we move forward to college we want to be different and display our uniqueness that we’re not just one of the group. Regardless of the life cycle, as we develop emotionally one thing remains the same…we all want to Belong.

Notre Dame Fairfield High school

As kids we grow up wanting to be part of a group, wearing the same kinds of clothes; liking the same things; and, the same types of people. As we move forward to college we want to be different and display our uniqueness that we’re not just one of the group. Regardless of the life cycle, as we develop emotionally one thing remains the same…we all want to Belong.

For those of you who frequently ask the question if “feelings” matter and whether or not “value” and/or feeling “valued” matters. I invite you to read this article and ask yourelf those questions again.

Notre Dame Fairfield high school showed one basketball player what it means to belong. This is surely the clearest and most recent example I have experienced in putting the “B” in DEIB for Diversity, Equity, Inclusion and Belonging.

Enjoy the read and ask yourself how can you help someone feel like they belong?

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Celebrating 10 Years in Business! Top 10 Lessons Learned:

This month Jarvis Consultants is celebrating its 10th year in business. It’s a credible milestone that came super quick. It seems like just yesterday that I took that huge leap of faith and left my corporate job. Yes, I left. It was my choice and I haven’t looked back; other, to think I should have done this earlier.

Here are 10 lessons that I learned in the last ten years of building my business. 

  1. Build and Nurture Relationships. It matters; relational supersedes transactional every single time.

  2. Be Bold and Push Forward.  Believe and know that no matter what it will be okay.

  3. Lift Up Others. Encourage others and it will surely pick you and your business up.

  4. Choose Wisely. You now have choices since you run your own business. You don’t have to work with people that you don’t like, don’t respect; or, that you can’t be your genuine self. Know when to walk away.

  5. Accept Help.  There are good people out there willing to help coach, guide and refer. And, remember sometimes a break comes from a complete stranger.

  6. Be Grateful.  Appreciate your clients and every piece of business.

  7. Do Your Part. Follow-up, follow-up and then follow-up some more. No response doesn’t mean no. But when they say no that does mean no!

  8. Be Transparent and look for transparency. Some people aren’t transparent in their business dealings. Make sure you’re picking up on what they aren’t saying or doing too.

  9. Never ever rely on anyone; it’s your business not theirs.

  10. Be authentic, always.  Stay true to who you are even in your most vulnerable moments. Stand tall!

I am committed and thankful for my clients. I value my time; and, believe I am in a better position to positively contribute to the world, my community, my family, and myself as an individual striving to grow and give back each and every day. 

Thank you for your ongoing support and I am looking forward to entering the next decade with each of you!

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com


Do you return merchandise purchases?

Do you know that the average retail return rate is 16.4% for eCommerce and 16.5% for in-store purchases? In 2022, consumers returned $212 billion in merchandise from online sales and $603 billion from in-store sales. I happen to be extremely comfortable making purchase returns if the merchandise doesn’t work for me.

It doesn’t matter if I purchased the items in a brick and mortar store or online. It doesn’t help that online shopping has become super easy for returns. I will confess that there are times out of convenience I order two sizes knowing that one will be returned. I know that online retailers hate this and it’s embarrassing to admit; because I know the retailer’s backend consequences but my consumer tendencies overcome me.  

I have had a couple of purchase return experiences worth sharing these last couple of months:

First, like most I am a PRIME member and I am comfortable ordering and returning with a reason. I know I will not be charged. Last month, I ordered a headboard for my daughter’s bed from Wayfair. It didn’t work. My husband packed it in the original shipping materials.  I processed the return. And, guess what? It cost me a whopping $40+ to ship it back. Note to self: stop shopping at Wayfair. Really, that was my mental memo to self.

On another note, I returned a purchase I had made from Ulta Beauty. I literally didn’t take it out of the bag because my daughter already had the product. It was not makeup or a beauty product rather cloth rollers. I returned it in-store where I bought it and the cashier broke open the box and proceeded to take the merchandise out and put it in a bag to return it to the vendor (I guess). I was shocked.  I literally didn’t open the package. What a waste! I shop other places and I know that they put returned merchandise back on the floor.  My note to self, don’t buy anything at Ulta Beauty unless I am 110% sure that I’m going to keep it. Honestly, I just couldn’t stomach seeing the waste.

Both of these experiences have me adjusting my shopping behavior. I am definitely more intentional about whether or not my purchase is a keeper before I buy it. I'm stretching myself because it's never good to get too comfortable at doing anything, not even returning purchases.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Part II:  Do these 10 things when you know someone has breast cancer.

I have been blinded by pink this month in recognition of October as Breast Cancer Awareness month. I am sure you have been too. While women are predominately affected by breast cancer it does also affect men. Richard Roundtree died yesterday, October 24, 2023. He is best known for the character he played called “Shaft”. He was 81 years old. Many people don’t know that Mr. Roundtree was diagnosed with breast cancer in 1993 and had a double mastectomy. He didn’t die of breast cancer but his passing during Breast Cancer Awareness month doesn’t go unoticed; and, I am specifically calling out men here. Take note, do breast examinations and don’t let anything that doesn’t seem right go unchecked.

In honor of Breast Cancer Awareness Month, Sonya’s Blog tackles a two part series that will cover the Do’s and Don’ts in supporting a loved one through diagnosis, treatment and recovery.  Earlier this month I published the first part of a two part series in Sonya’s Blog entitled Part I: Don’t do these 10 things when you know someone has breast cancer.

Here is Part II: Do these 10 things when you know someone has breast cancer. And, these days it’s unfortunate that we always know someone who knows someone. So, if you don’t know someone directly perhaps when a family member or friend is talking to you about someone that they know who has been diagnosed, you can offer some advice.

While I’m not the resident expert, I do have first-hand experience with a breast cancer diagnosis back in 2000. I am thankful, grateful and beyond blessed that is why I support others going through this journey and offer personal and up-close tips to help remain positive through-out.

Someone close to you has been diagnosed with breast cancer. 

Do these 10 things!

#1 Do Listen - there are no words; so, just listen.

#2 Do be Empathetic - you know the saying “there by the Grace of God go I”.

#3 Do Support - with encouraging texts, notes, treats, etc.

#4 Do Provide - a meal, a ride to/from treatment, a walking buddy.

#5 Do Connect - don’t ghost because you’re uncomfortable remain in connection.

#6 Do Remember - when it’s an important day like surgery, treatment, check-up, anniversary.

#7 Do be Aware - pick up cues how your “someone” is feeling both mentally and physically and respond accordingly.

#8 Do go Beyond- to make them feel special and loved during this time.

#9 Do give Grace - overlooking those times that are insensitive or hurtful.

#10 Do Celebrate - each and every milestone!

As this month comes to end and whether you’re wearing pink or being blinded by pink; please know wearing the color pink is the first step in solidarity in creating breast cancer awareness but it doesn’t stop there. You have the power to know some Do’s and Don’ts when someone close to you has been diagnosed with breast cancer. Use the ones that work for you, share others but know that we have the opportunity to offer support and healing in our approach to those who we love and/or know have been diagnosed with breast cancer.

For all of you receiving a breast cancer diagnosis; and, those of you going through treatment, I see you and I have been there too.  Stay strong, focus on you and you will move forward!

Interested in hearing about my journey?  Here are additional posts from Sonya’s Blog over the years.

Healthy and Blindsided…

I was running for me…

October is breast cancer awareness month: My Breast Cancer Journey:  Post III

October is breast cancer awareness month: My Breast Cancer Journey: Post II

October is breast cancer awareness month: My Breast Cancer Journey Post

Walking with my friend on her journey…

Part I: Don’t do these 10 things when someone has breast cancer.



Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com



Part I:  Don’t do these 10 things when you know someone has breast cancer.

October is Breast Cancer Awareness month developed to help spread the word. Breast cancer is the leader among cancer related deaths among women affecting 1 in 8 women the United States as reported by Breast Cancer Prevention Partners.  Varying risk of breast cancer depends on a number of different variables; and, let’s not forget that men are affected by breast cancer too just not at the rate of women.  With that said, Breast Cancer Awareness month is important to spread the word because we know that early detection of breast cancer saves lives.

Many of you know that I battled breast cancer many years ago; and, that I have had a number friends that have battled breast cancer too.  I have participated in support groups; some ran by big organizations and some smaller self-selected support groups.  I have been the recipient of group support and the supporter.  So, I have experienced both sides.

Think about it, I’m sure that you don’t have to cast your network too wide to know of someone who has battled or is currently battling breast cancer.  Unfortunately, while it is a common disease when being told about a loved one, friend, colleague or acquaintance’s diagnosis we can make insensitive comments.  We need to just pause before we react after someone we love or know tells us that she has been diagnosed with breast cancer.

In honor of Breast Cancer Awareness Month, Sonya’s Blog will tackle a two part series that will cover the Do’s and Don’ts in supporting a loved one through diagnosis, treatment and recovery. 

Someone close to you has been diagnosed with breast cancer.  Don’t do these 10 things!

#1. Don’t interrupt while the person is sharing the breast cancer diagnosis.

#2. Don’t ask a lot of questions; honestly, she probably doesn’t have a lot of answers.

#3. Don’t tell the person why you think it’s her fault that she has breast cancer (i.e. diet, using deodorant, eating red meat, not drinking enough water or any other theory that you have adopted).  It’s your theory.  Keep it to yourself!

#4. Don’t feel sorry for the person.  She is telling you for your support not your pity.

#5. Don’t cry more than her.  At that point, it becomes more about you.  Sure you’re upset, but it’s not you and now you’re making it about you and your fears.

#6. Don’t tell her horror stories of the people that you know died of the disease.

#7. Don’t ask her how she’s feeling after a chemo treatment, surgery, radiation or any other procedure; just assume not great.

#8. Don’t ask her to see or touch her bald head, breast implants, scars or anything else personal on her body.

#9. Don’t push her to do things she did pre-treatment; she would if she could and it will take time.

#10. .  Don’t tell her business to others.  If she wants them to know, she will tell them.   

 

All of the above “don’ts” seem insensitive and like easy asks, right?  Believe me, you would be surprised what people say to people going through a breast cancer battle.  So next time, you have the privilege of being in the presence of a “warrior”, pause and let her do all of the talking because there are no words other than Sonya’s Blog: Part II “Do these 10 things when you know someone has breast cancer” coming October 19, 2023.

For all of you receiving a breast cancer diagnosis; and, those of you going through treatment, I see you and I have been there too.  Stay strong, focus on you and you will move forward!

Interested in hearing about my journey?  Here are additional posts:

Healthy and Blindsided…

I was running for me…

October is breast cancer awareness month: My Breast Cancer Journey:  Post III

October is breast cancer awareness month: My Breast Cancer Journey: Post II

October is breast cancer awareness month: My Breast Cancer Journey Post

Walking with my friend on her journey…

Who have you impacted with your words?

You never know when a moment and a few sincere words can have an impact on a life."

Zig Ziglar

When you read a quote like that you always think about your leadership roles; and, the people that you are managing; or a coach can think of a player; a teacher a student; parents their child; but, honestly this quote, for me, refers to every single word that is uttered out of our mouths. It can be a brief interchange with the Starbucks Barista, Car Wash attendant or the Retail Cashier. In any event, if you haven't figured it out by now (and I confess that I am still trying to figure it out) every single word matters. I try to teach my teenage daughter that every single day.

Words can also impact someone negatively when we say something "in the moment" or when "venting" that is spoken or texted that can be hurtful. There are always two sides of the coin. I have been on both; where I have found out that my words were encouraging - even inspiring; and, where I have spoken/texted hurtful words too; and, had to self-reflect and apologize.

The encouraging side of the coin:

It happened to me. I had to go back "home" to Ohio for a family funeral. I was briefly chatting to a dear family friend that had virtually known me all of my life. I had not seen her for years. She had gained a tremendous amount of weight over the years . We were talking and she was complaining about her weight gain. She said she was trying to lose the weight and it just wouldn't come off. I asked her if she still drank soda. She said yes, I suggested that she give it up and see what happens. Honeslty, I totally forgot about that conversation; and, never thought about it again.

Fast forward to July 2022 nearly three years later, I went back "home" to Ohio for a big family gathering that was for fun not a funeral; so, quality time with family members and friends happened.

I saw my family friend and she looked fabulous. Most of the excess weight was gone. We hugged and started talking. I asked "how did you do it"? She said "it was you. I listened to you and gave up soda." That was an "ah ha" moment for me. One suggestion in a quick conversation helped to change someone's life! Most importantly, it was a privilege to learn that my words had an impact on her life. I recently saw this family member this past July 2023 and she is continuing to eat well and is at a healthy weight. I am super happy for her.

The hurtful side of the coin:

Recently, I was venting with a friend over text and I responded with hurtful words about a mutual friend. Inadvertently, the mutual friend received the text. The words were hurtful and there is no excuse. The meaning was the truth. I thought about my actions. I love this friend but in the heat of the moment and my angrily typing fingers, I hurt her. It was wrong. I composed a more thoughtful expression of how I felt along with a sincere apology to this friend.

As we live day-to-day and strive to positively impact lives of others; it's also important to pause to recognize when our words have negatively impacted someone too. Being aware of the wrongdoing, admitting it and apologizing puts us back on the right track. Those actions too, will undoubtedly, be impactful.

Both of these encounters are life lessons. Lessons that I keep learning over and over again and it slaps me in the face that words matter and people listen! What are you saying? Is it encouraging, inspiring and/or lifting someone up? Or is it hurtful? Either way, be aware, recognize it and understand that our words impact others in ways we will maybe never even know.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

September is Suicide Prevention Awareness Month:

"We all need to be aware of what's going on with the Z's. They are our future, we need to do everything we can to help and the first step is awareness. Let’s all be aware of the signs for help." Sonya Ruff Jarvis

September has been designated as Suicide Prevention Month to help build awareness around ways to PREVENT suicide. Suicide is the second leading cause of death for young people. Every 90 minutes a teen or young adult dies by suicide; and, for every death there are 15-25 additional attempts. These statistics come from the Columbia University Department of Psychiatry division of child and adolescent psychiatry. The source is credible and the stats are real.

Did you know there are ways you can help prevent suicide? The 988 Suicide and Crisis Lifeline has created at #BeThe1To campaign. All of the following suggestions and tips are directly from The 988 Suicide and Crisis Lifeline campaign #BeThe1To:

  1. Ask & Listen - be open to talk about suicide and really listen to the person.

  2. Be There - be pesent and unconditionally support the person.

  3. Safety - keep the person safe; and/or make sure there is a safety plan.

  4. Connect - connect the person to support and ongoing resources.

  5. Follow up - don't forget about the person; make sure you follow -up and see how he/she is doing!

Just like we discuss difficult topics like sex, drugs, alcohol with our children, I believe we should also have conversations around suicide. While it may not be for your child, what about your child's friend who is struggling? It is our responsibility to teach our children what to look for and to share with parents and/or a trusting adult if they see and/or feel that something just isn’t right. Like, 988 Suicide & Crisis Lifeline there are other really great suicide prevention organizations like The Jed Foundation.

The JED Foundation was started by parents who son died by suicide in college. They have a wealth of information and resources to support and protect the mental health well-being of teens and young adults; including, in-school programs for both colleges and high schools.

As Giving Tuesday,*(the Tuesday after Thanksgiving) approaches please consider donating to these two great organizations. They are doing great work spreading awareness around suicide prevention; because it can be prevented but we first have to know that emotional distress exist in our loved ones and friends.


*Jarvis Consultants nor Sonya Ruff Jarvis has no connection to these organizations other than recognizing the meaningful contribution that they are doing to help teens and young adults.

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com


Walking with my friend on her journey…

Life-Long friends building memories…

Last year this very same week I was on a family vacation in Baha Mar and received a call from one of my longest and closest friends. She wanted to let me know that she had just received a breast cancer diagnosis. She had walked with me 23 years prior when I went through the same diagnosis. Like everyone, hearing a diagnosis of cancer, there are so many emotions and my friend’s response was no different.  What was different for her? She was surrounded by brothers and sisters-by-choice who had gone through different diagnosis and/or challenges through the years; and, not only survived but thrived by the grace of God.  Most importantly, for my friend, she is grounded in her faith.  This helped Ching’s journey through this season of her life to be so much more hopeful for a positive outcome.

Like I said before, my friend Ching walked with me through my diagnosis, treatment and recovery 20+ years ago; and, now she was asking me to walk this journey with her.  I was happy to be present by listening, praying, advising and just being available to her.  Early on as a symbol of the difficult walk ahead together, she sent me a package.  It was a super huge box but inside there was a simple pair of slip-ons from All Saints with a note to help prepare us and memorialize this period in both of our lives.

I relied most on the following two biblical scriptures through-out my life. Many of you know that my day-to-day verse is Romans 8:28. It is included on my personal signature as a reminder.  It says “And we know that in all things God works for the good of those who love him, who have been called according to his purpose”.  For my diagnosis, treatment and recovery journey, I clung to: John 11:4 “This sickness will not end in death.  No, it is for God’s glory so that God’s Son may be glorified through it.” When I tell you that verse was in my head, in my prayers and on my lips; but, 20+ years later I would truly gain an understanding of the meaning of that verse.  This past year throughout Ching’s diagnosis, surgeries, treatment and now recovery she surely “glorified God through it”!  It was an awe-amazing experience to walk with my friend, see her administering God’s faith to the doctors, nurses and all of those around her with true joy.  It’s not to say that she wasn’t human and afraid but each time fear crept in, God would “assure” her again.

Ching praised his name with confidence, cheer and a sense of humility that only comes from the great I AM.  She claimed it as an “Amazing Season of Proclaiming God’s Goodness to Wear HIS Victory”. 

All I can say to that is Amazing Grace, my friend, Amazing Grace!

I encouraged Ching to keep a journal because perhaps she would want to share this time of her life with others; letting them know that God’s glory carried her through and that it would carry them through whatever journey they faced ahead too.

Last month, Ching Chuang-Chow published “BRIDGE, The Power of God’s Vanishing Point.”  She shares her complete journey of rising above her human fears and embracing “the foundation of biblical understanding and how Jesus’ character was shining bright over her ‘bridge’ to her ‘vanishing point’”.  For those of you who don’t know, because I surely didn’t, vanishing point is used as an architectural term.  Ching is an architect. 

BRIDGE, The Power of God’s Vanishing Point, Ching Chuang-Chow published by Enhanced DNA Publishing

The brothers and sisters in Christ who Ching chose to be close to for so many years were asked to walk this journey with her.  To pray, to encourage, to inspire and to just “be” for her.  She asked Ruth E. Smith, Stacey Lim, Caleb & Megan Pierce, Christine Mok and me to contribute a chapter to her book; along with her young adult son, Jordan Chow.

If you’re on a journey that you’re struggling to walk through, can’t catch your breath and have no one to truly lean on to walk with you please consider reading BRIDGE: The Power of God’s Vanishing Point.  It will inspire you to finish your journey with confidence. Enjoy the read!

What is the hardest but most fulfilling role you have ever had?  

one of my daughter’s first pieces of artwork :)

In 1994, The Parents Day Resolution was unanimously passed by congress to recognize the fourth Sunday in the month of July as a day to celebrate parents across our nation.  ParentsDay.com explains it as “On this day each year, Americans recognize outstanding parents, celebrate the teamwork in raising children, and support the role of parental guidance in building a strong, stable society.”

Makes total sense, but who knew?  Well, I admit that I didn’t; and, that means my husband and I have been missing out these last 15 years enjoying a day that celebrates parenting and parenthood.

If asked what is the hardest but most fulfilling role you have ever had?   My answer would be a parent; and, I believe my husband would answer the same way. 

Our daughter brings us tons of joy, love, and laughter.  Plus, as a family we simply have a lot of fun together.  Yet, being responsible for molding and training up a child to become a contributor to this world is not easy.  Instilling our basic family values that often goes against the values of the world is a battle that we have to fight each and every day.  So, yes I am being brutally honest to share that being a mother is the hardest role I have ever had in my life but it is the most gratifying too!

Like most families we value God, integrity, decency, kindness, compassion, honesty and more; yet, we are held accountable to teach our child how the world is hard, how everyone isn’t kind; and, yes that there is just pure evil present that pounces on opportunities. So, beware.

While it is frightening to know this I also know that none of us can approach life frightened and scared. So, I catch myself, challenge my thoughts and change the script to encourage my daughter to use her moral compass and embrace the good in the world; but, don’t be naïve because there is bad in the world too.  I do this because my daughter should feel free to be and to become the woman God has already designed and proclaimed her to be. I don’t need to project my worst fears on to her. I just need to help her prepare and be aware.

She is human and she will sometimes get it wrong, like we all do, but that is why for me and my family we recognized that God’s mercies are new each and every single day; and, parenting takes patience, understanding and forgiveness which isn’t always easy to have and/or give. And, like my parents did for me and my siblings we too are on our knees praying that God will protect and keep our daughter.

We also know it’s important to show-up and be present, know what’s going on in her life.  Even at those times where she doesn’t necessarily want us involved.  As parents we attend every event, if we know in time, we put it on our calendars and show up.  We realize that it’s a luxury to be able to be present for everything and we don’t take it for granted.  My daughter and I have fun laughing about a time when she was in 7th grade and she asked me not to come to her basketball games anymore.  I looked at her and replied, “That will never happen.”  Years later she laughs or I should say giggles with delight that I didn’t listen to her and that she knew even at that age that her parents would unequivocally be there for her.

As we prepare to celebrate National Parents Day this Sunday, July 23rd I plan on being intentional in celebrating that it takes teamwork to raise a child that will help build a strong and stable society.   It is a privilege to be a parent.  I thank God for all of the outstanding parents out there… you know who you are … you show-up, inspire and encourage even when it gets hard.  Happy Parents Day! 

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

School's Out for the Summer!

Hello summer! While the official start to summer was yesterday, June 21st; when school is out it always kicks off the unofficial start of summer for many of us!  Here, we just experienced the first full year of school being attended in-person/in-class since the pandemic!

Although I do think that each year, summer becomes shorter and shorter for our students. To be honest, we already have received the summer Reading list and the summer Math package for our daughter's preparation to enter her junior year of high school. Like many, we have learned back-to-school shopping lessons the hard way; so, we have already begun our school shopping for the fall to make sure we have more choices.

 The National Retail Federation (NRF) shared the following back-to-school trends to continue to watch:

  1. online shopping via smart phones still dominates;

    Most of us browse and buy online using our smart phones and I do not see that changing.  It is easy and convenient meaning we can shop wherever we are.

  2. pre-pandemic high investment in technology due to online learning continues to decrease;  

    Schools and parents made huge investments to continue educating our kids during the pandemic, now that our kids are back to school full time technology investments will continue to decline; although, I would argue that online learning will continue to grow.

  3. traditional back to school items will continue to grow by double digits;

    Traditional back to school items include apparel, accessories and supplies and it is no surprise that in-person learning is driving these increases.

  4. social media continues to influence back to school purchases.

    And, last but not least social medial will continue to influence back to school purchases and I do not see that changing in the near future.

All of the trends above seem to make natural sense.  While most of us our budget conscious when shopping; I believe that parents are a little looser with our money when it comes to spending for back to school items.

Are there ways you can help influence and take advantage of early back to school purchases of your brand and/or services?

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

10 Tips I would tell my younger self …

Photo Editor: Sara Jarvis

This month I am having a birthday; and, as I look back on my life there are 10 Tips that I would tell my younger self to help prepare and pave my life’s journey.

Here they are: 

  1. Love the special people in your life each day like you will never see them again because there will be a day that you won’t be able to see, spend time or hug them again here on this earth …

  2. It is okay to cry. It is a natural emotion and it will help you be able to move forward.

  3. Always be authentic and speak your truth (hopefully kindly).

  4. Don’t be too serious; Laugh as much and as often as you can!

  5. There is a season for everything including people coming into and/or leaving your life. Embrace it and don’t resist because there is a reason for everything.

  6. Be in the moment and appreciate it whether that moment is a good or not so good feeling.

  7. Be determined, don’t give up and persevere.

  8. Love yourself through self-care, forgiveness and the people you surround yourself with.

  9. You don’t always have to talk. Stop.  Be slow to speak and quick to listen.

  10. When you wake up rejoice in every single day because it is not a given. 

Maybe some of these life tips have resonated with you too.  I hope you enjoyed my conversation with my younger self.  Cheers to A Happy Birthday to me! 

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

Touring College$ with a Poker Face – Here’s how we did it!

Image Credit: Jarvis Consultants, April 2023

My family and I spent the better part of last week touring colleges in the great state of North Carolina. Our daughter is a sophomore in high school and pre-planning for college has started! The older I get the more I understand that each life transaction can be methodically approached as a business decision. As a professional consultant, it was clear to me which colleges invested in these three things:

  • the process of building relationships

  • creating and communicating clearly with marketing materials

  • training their people to make sure their brand image was appropriately reflected 

Our daughter saw a total of four schools each with pre-scheduled tours. She is using a specific matrix to evaluate each school which includes:

  • her program of interest and its requirements;

  • the vibe of the campus;

  • the dorms and living space; and, of course

  • the food – both quality and quantity that is accessible 

I on the other hand, evaluated it as I would approach any business decision/investment.

Both my husband and I were schooled to always have a poker face while touring (because we realize that your kid will see your glee and pick the opposite school – primarily just because they are teenagers).   We both took in the total experience the following way and then discussed our thoughts.  Here are the graded results of our conversation:

  •  Pre-communication:  A+

All of the schools got this right! Each sent a confirmation email welcoming our daughter, confirming her tour time and what to expect. Plus, a day or two before, all sent very specific parking instructions detailing where to go once we arrived at the school. One school went the extra yard and had a greeter in the parking lot!

  •  On-site: B

Check-In:  Half of the schools got this right from the beginning to the end. All had greeters which would be expected; some offered drinks and presented a visually appealing chocked full of information presentation by an adult admissions employee/representative.   Goodies were provided at check-in. 75% gave some kind of branded premium, which the kids loved. In this case, they provided tee shirts and even a back pack. 

 Tour: 75% of the colleges had student led tours which our daughter loved hearing the information straight from students. She could relate to the college kids better. Some were better trained than others, but they all were really great.

Goodbyes: Only one college gave us follow-up information that was pre-planned with our daughter’s name on it. The tour guide actually gave us a card with her name and email along with the assigned academic admissions counselor’s name and email for my daughter to reach out with any additional questions. We were like WOW and impressed!

  •  Follow up:  A+

All of the colleges sent us a follow up email thanking us for coming and visiting their school with a survey link. 

Ultimately, it is about our daughter’s happiness in getting the best education, life’s lessons and life-long friends.  She will be the final decision maker. In this case, we are merely the influencers.  Believe me, we do not take our role as parents and influencers lightly; but, we do know this is one of the most important decisions of her life.  We will encourage, nudge and pray; all the while wearing our poker faces, doing our homework, strategizing and still hoping to be dealt a royal flush! 

 Wish us luck as we plan to tackle two more states touring more colleges!

 

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com.

www.jarvisconsultants.com

 

How stressed are you?

A stress-free moment for me!

April is National Stress Awareness Month. I appreciate that it comes on the heels of March Madness because the frenzy is real; and, I am not just talking about basketball. It seems like this time of year becomes a little chaotic.  It does not matter if I am talking to a client or a friend, we are all experiencing a super busy season. March Madness basketball capitalizes it well. Endless games, having to perform at peak and at the same time trying to just survive the current challenge.  If they do not perform and they are not at their peak, then their team is eliminated.  It is over.  Okay, well that analogy is a little dramatic for us, but… 

  • We all run fast and furious at one time or another.  There is no one on this planet that can escape the feeling of stress. Checking in with how you are feeling is important. As an entrepreneur, mom and wife, I make it a point to do a check-in on my stress levels.  Here is how I know when I am off balance:

  • When I gain a couple of pounds and cannot shake it off in a week, even when I am extra careful about my food choices. 

  • When I snap at my family for something minor like not eating the kiwis fast enough and letting them spoil. 

  • When I wake up in the middle of the night and I cannot go back to sleep because I can and welcome sleep at any time night or day. 

  • When I feel extra tired and my body literally starts to hurt.  

All of these symptoms for me are stress red flags to stop, exhale and be in the moment. When I am mindful and I concentrate on how I feel, I am able to address one body part at a time and release the stress. Everybody is different but here are some stress relievers that work for me: 

  • Epsom salt or apple cider baths

  • Massages, facials and any kind of spa treatments 

  • Stretching, long walks or any kind of exercise 

Drinking lots of water helps to slow me down and at the same time it helps me feel more energetic.

Do not get me wrong, I do not have it all figured out.  Stress is a part of my life.  But, I just do not want it to keep me off-balance for a long period of time.  During stress awareness month, I just wanted to share some tips on how I stay in-tuned with my body to help me be aware of stress in my life. For you, the symptoms might be different; and, the solutions that help work your stress out might be different too.

The most important point of this conversation is to be aware of the stress; how you are feeling; what you are going through and how you are managing it. It is difficult to escape stress but it is possible to prevent and manage elements of stress before it gets the best of us.

So please stop, exhale and be aware of stress.

Happy National Stress Awareness Month! 

 

Celebrate the Women In Your Life Every Single Day!

Whether it’s Helen Reddy’s “I am Woman”; or, Alicia Keyes’ “Girl on Fire” or pick a song that resonates with you on the topic of strong women that persevere; each lyric represents common traits that are inherent in women. 

What better time to discuss this topic than during Women’s History Month?

I have mixed feelings about Women’s History Month.  One side of me argues that Congress took too dang long to pass a resolution recognizing a month to celebrate all that women have accomplished; all that we are accomplishing and all of our future accomplishments.  On the other side of the argument, women should be celebrated each and every single day not just recognized between March 1st and March 31st every year.  Not one person can legitimately deny that women need to be universally recognized for our contributions in a society; where, unfortunately, we are not universally equal. 

While we have “come a long way baby”, we are still climbing that steep hill to fight for equitable pay, benefits and psychological mind-share of the privilege that men have always held in our society. 

Even though the playing fields are not equal, women STILL have achieved so much with smaller resources than our counterparts.  It is common knowledge that women lack in pay and benefits in all the top fields including sports.  The most notable discrepancy in recent history is the U.S. Women’s National Soccer Team who contributed higher revenues to the U.S. Soccer Federation but earned only a fraction of what the men earned.  Thankfully, the women soccer players got organized, obtained legal support and fought the injustices and won!  As of May 2022, professional U.S. soccer players will earn the same pay regardless of their gender on national teams.  Kudos to the players for taking the fight and facts to the U.S. Soccer Federation; but, unfortunately, it had to be done through the legal system to get the type of results that were deemed equitable and sustainable as a precedent.

Women overcome, each and every single day, the psychological and real obstacles put in our way.  Regardless of the song, the lyrics get it right using words like strong, invincible; and, phrases like girl on fire, walking on fire.  Let me be clear that there are strong men who are secure by our sides (like my husband, brothers and more in my life) who encourage us to achieve; embrace us as partners and cheer us on as women who roar and walk on fire! 

Celebrate the women in your life every single day!

 

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com. www.jarvisconsultants.com

 

What are you reading?

March is deemed National Reading Month honoring Dr. Seuss’ birthday.  Reading helps us in so many different ways. Like most parents, we started our daughter reading early. We read to her and encouraged her to read even when she was too young to read; she would just look at the pictures. One of her favorite books when she was a baby was “Goodnight Moon” by Margaret Wise Brown.  It’s a timeless classic. I now gift it to parents for their babies. 

One of the gifts that reading has given our daughter, that is so obvious now that she is a teenager, is a vast vocabulary. Sometimes I am in awe with her sentence structure and the correct use of words that are beyond her years.  We credit that behavior with reading.  Not only does reading give one a vast vocabulary but for me, it helped shaped my imagination; as I am sure it has helped shaped your imagination too.  I know that during the pandemic, locked down, it was a true escapism to be able to read.  Currently, my daughter’s English class is reading Hunger Games by Suzanne Collins.  It’s not necessarily a book I would pick but it does get both the imagination and escapism stimulated!  My daughter is enjoying the teacher’s selection.  It’s the PDF version … boy has high school changed!

For me, reading is a personal experience. I still like to read physical books and magazines. Turning the pages brings me into the moment of experiencing the act of reading the book. In short, it brings me into the moment where I am only focused on the book. When I was a young adult, I heard someone who I admired say that they always make sure to have a fiction and a non-fiction book that they are reading depending on their mood.  So, I adopted that approach to reading a couple of decades ago.  I get a cup of tea or a glass of wine depending on the time of day and my mood; and, I get comfortable and start reading.  In fact, it’s one of my favorite pastimes on a beach vacation.  It gives me a sense of calm while still using my brain (in most cases) that I appreciate it. 

Don’t judge me but I’m being authentic sharing with you what I’m currently reading…

If you’re looking for something to read, please take a look at some of the following books…and full disclosure, three of my books are included which you can find on Amazon; or, if you want an autographed copy please go to www.jarvisconsultants to order your copy.

Ultimately, reading books help to open our world a little wider.  I hope you take some time to participate in National Reading Month this month honoring Dr. Seuss while also enjoying all of the possibilities that each page turn gives you!  Happy Birthday, Dr. Seuss! 

 
Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com. www.jarvisconsultants.com

Love, Life & Retail…Top 3 Retailers I miss the most…

When we think of February, many of us think of Valentine’s Day and the people that we love and who we celebrate being in our lives.  I started thinking about the retail brands that I have loved and lost over the years.  Retailers come and go.  Some have left the market and I have not even missed them; while others who have said goodbye, I really miss having in my shopping life. And, if I am honest with myself I sometimes think about these brick and mortar stores and ask myself,  “Why didn’t they make it”?

Here are the Top 3 retail brick and mortar brands that I miss the most:

#3 Toys R Us – it was so easy, convenient and affordable.  It was great to walk the Toys R Us aisles and play with the toys; get overstimulated with the bright colors and the noises coming from the toys.  I recently saw an area in a department store with the Toys R Us branded sign; and, I took a look.  The section was not even close to the original Toys R Us! Honestly, it was sad.  A once iconic brand!  It was so near and dear to my heart that I wrote a blog about it when I thought it was coming back.  I was super excited but as far as I know, it has not happened.  Here is the blog.

#2 The Bombay Company – I loved this brick and mortar store! It is so nostalgic for me.  When I was living in New York City we had a great store on the Upper East Side on Third Avenue and 87th Street.  There were a number of reasons I loved this store and miss its brand.  I loved that it had stylish pieces that would fit nicely in a NYC apartment; I loved the uniqueness of the pieces big and small; I loved that when I walked into this store I knew that I was going to find a special treasure.  While, at the time, I could not buy everything I wanted from the store, it helped me dream!

And the Top #1 Spot goes to …

#1 Pier One Imports – I cannot be the only one on earth missing Pier One Imports!  This was my “go to store”.  It filled any gaps of chipped buffet plates for white dishes; or, shattered wine glasses.  My guests always commented on the beauty of paper goods at my parties.  Pier One Imports always had a wonderful assortment of paper goods that you could not find anywhere else.  Believe it or not, I am still using everyday dishes (the complete set) that I bought from there more than two decades ago.  They look great and have held up to the dishwasher over and over again.  Most importantly, I miss their seasonal merchandise that was always unique whether Halloween, Christmas or Easter. I could always find something to add to my home décor. 

I miss all three of these retail outlets in my love life of retail; but, Pier One Imports covets the #1 earned spot because it was truly part of my shopping life; one of those stores that I would pop into once a week to just see what they had.  I would see Pier One Imports in different cities or states and make it a point to stop and shop to see if the merchandise was that different from my home store.

I would love to hear about your Love, Life & Retail brands you have been forced to say goodbye to and miss.  Please share them with me at sonya@jarvisconsultants.com.


Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com. www.jarvisconsultants.com

How are your New Year’s Resolutions going?

It is the end of the first month of the New Year. So, I thought I would check-in and see how your New Year’s resolutions are going. Did you know that most New Year resolutions are broken by now?  A recent Forbes article on this subject shared unofficial dates that recognize the failure of achieving New Year’s resolutions.  According to this article, “Ditch New Year’s Resolutions Day”, is January 17th and “Quitters Day” is noted as the second Friday in January.

Wow, take a second to think about that!  The willpower to achieve most New Year’s resolutions barely lasts past two weeks!

If we made our business goals like we make New Year’s resolutions, few would be accomplished.  So, I started thinking about why do we set ourselves up for personal failure? 

Why are our New Year’s resolution goals so lofty?  Why not set more achievable goals? 

There are common resolutions that most of us set as cited in this same article by the Forbes Health/OnePoll survey which found that the most popular resolutions are general like:

  • Improve fitness

  • Lose weight

  • Improve finances

I always suggest to my clients that they use the SMART method when approaching goals.  Goals should be SPECIFIC, MEASUREABLE, ACHIEVABLE, REALISTIC and TIMELY.  The same approach should be used when setting your personal goals like New Year’s resolutions. 

  • Instead of “improve fitness”, what about, “Increase your steps by 5,000 a day”; or “Walk a 15-minute mile three times a week for the first 30 days”? Once achieved, adjust goal upward.

  •  Instead of “lose weight”, what about, “Lose one pound a week until I hit my goal weight”?

  •  Instead of “improve finances”, what about, “Pay off X amount/debt by X month”?

You get the point.  If we break our goals down into more achievable segments then the over-arching goal will be reached. 

The same approach is successful for our business plans.  Developing a roadmap that helps you achieve your SMART goals along the way is extremely important.    Here’s a timeless article on Creating a Strategic Plan for Your Business. 

You cannot do it all at once, make a plan; stay the course and do not quit or ditch your goals; whether it’s New Year’s resolutions or business goals!  You got this!

Sonya Ruff Jarvis, Managing Member, Jarvis Consultants

Sonya Ruff Jarvis is a Business & Marketing Consultant; Content Creator & Connection-Maker; Thought Leader & Industry Expert and Book Author & Entrepreneur. Areas of expertise include: Retail; Marketing; Diversity, Equity & Inclusion (DEI); and Human Resources. Sonya has been a part of the B2B retail industry for more than 30 years. Interested in Sonya’s books?  They can be found on Amazon or get an author autographed copy at www.jarvisconsultants.com. 

Let’s talk about your next project and how Jarvis Consultants can support your initiatives; email sonya@jarvisconsultants.com. www.jarvisconsultants.com